Marketing Manager
THORNDALE PARTNERS
Product Marketing Manager
We are looking for a Marketing Manager to join an industry-leading organization. The ideal candidate will have experience working within the coffee industry. This role will lead marketing efforts for a key division of this company, you will be seen as the subject matter expert collaborating with other departments to ensure the company's products/offerings are positioned to drive growth. This is a great opportunity within an Industry Leading International Organization that maintains an established family-like culture despite continued growth. If you are looking to take a great step in your design career, please reach out to us to learn more about this opportunity.
Responsible for all market research & insights pertaining to: Channel Insights, Espresso Category, Competition within the industry, Customer Targeting
Oversee all Marketing related aspects of a new product launch
Report executive summaries with learnings and insights gained to leadership team and sales from purchased reports, industry events & webinars
Restaurant Industry knowledge a plus for QSR, Bakery/Cafe´, and C-Store.
Identifies, analyzes, and maintains an understanding of both the industry and key relevant trends; prioritizes and applies this knowledge to key marketing initiatives.
Breaks down information for others in the division to digest and incorporate into respective strategic approaches
Collaborates with team and works independently delivering research and insights to the team.
Works cross functionally to introduce new trends and competitive data to Sales and Leadership
Competitive Tracking, Analysis & Reporting
Challenger sales lead (supporting customer presentations with relevant trend support, insight messages, etc.)
Market Sizing Research - US Market Share, work with global
Use research and insights to drive digital strategy for SEO & SEA Strategy
Manage and report performance on the following digital platforms: Website, Webshop and Customer Portal
Contributes to the development of strategic marketing plans
BS/BA Degree required, preferably in Marketing
5+ years' marketing experience
Strong exposure to the coffee industry
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