Sr. Digital Marketing Strategist

ANDERSEN CORPORATION SUMMARY: At Andersen, we see possibility everywhere, every day and in everything we do. The possibility for our employees to achieve their full potential, for our communities to be stronger and for everyone to have a healthier, happier place to live. Our portfolio of brands — Andersen Windows & Doors, Renewal by Andersen and Fenetres MQ — is crafted to serve customers across the new residential, home improvement and light commercial building sector. Join our more than 13,000 employees who are inspired every day to deliver exceptional experiences that turn possibility into reality. JOB DESCRIPTION:About the RoleRenewal by Andersen is seeking a Senior Digital Marketing Strategist to help accelerate our digital growth and transformation. This role drives performance across web, personalization, and lifecycle marketing.You’ll play a critical role in optimizing the full customer journey, from initial discovery through lead nurture and appointment conversion by leveraging platforms like Salesforce, Salesforce Marketing Cloud, and myPROJECT portal.This is a high-impact role for a strategic, data-driven marketer who thrives at analyzing, improving, and implementing premier user experiences for both our end users and our affiliates.What You’ll DoDrive Digital GrowthDevelop and execute strategies that increase qualified traffic, leads, and conversion ratesOptimize the full funnel, from acquisition through lead nurture and appointment settingIdentify and prioritize high-impact opportunities to improve performanceLead Digital Strategy & ExecutionPartner with IT, analytics, and agency teams to deliver best-in-class digital experiencesAlign acquisition strategies with downstream conversion and lifecycle performanceOnboard affiliates to our corporate programs which includes training, outreach, and pitching new ideas and optimizations.Own Lifecycle Marketing & Lead NurtureManage and optimize Salesforce Marketing Cloud (SFMC) lead nurture programsBuild, document and refine audience segmentation and customer journeys (email, SMS, triggered communications)Improve lead engagement, reduce drop-off, and accelerate conversionsWork cross-functionally on connect multi-channel journeys into a unified experienceLeverage behavioral data and customer insights to tailor digital experiences at scaleShape the myPROJECT ExperienceDrive strategy for myPROJECT, a post-purchase tool, as a key post-lead project trackerIdentify opportunities to improve customer transparency, engagement, and conversionPartner cross-functionally to enhance usability, increase adoption and awareness within our network of affiliatesAnalyze & Optimize PerformanceOptimize experiences by reviewing web, email, SMS, segmentations and myPROJECT behaviorsTrack KPIs including traffic, engagement, conversion, and lead qualityInnovate & Lead DigitallyEvaluate emerging tools and technologies (AI, personalization, lead scoring)Bring forward new ideas to enhance customer experience and performanceShare best practices and help elevate digital capabilities across the organizationWhat You BringRequired7+ years of experience in digital marketing, performance marketing, or lifecycle marketingStrong expertise across data, analytics, user experience, lead nurture, and conversion optimizationExperience with CRM platforms (Salesforce preferred)Strong analytical mindset and ability to translate data into actionAbility to lead cross-functional initiatives and influence stakeholdersExperience managing vendorsPreferredExperience with Marketing CloudExperience with lead nurture programs and customer journey orchestrationFamiliarity with A/B testing, UX optimization, and experimentation toolsExperience working with outside affiliates as a customerWhy You’ll Love This RoleWork on a high-impact digital transformation initiativeOwn and shape end-to-end customer journey performancePartner across marketing, product, IT, and analytics teamsMake a measurable impact on growth, conversion, and customer experienceWhat Success Looks LikeIncreased engagement, conversions, increased average order value and improved NPS scoresImproved lead-to-appointment conversion ratesMeasurable gains from personalization and lifecycle marketingCOMPENSATION:Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. This role is base plus Incentives eligible.PAY RANGE:$90,039.00 - $139,561.00 CULTURE AND BENEFITS:At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package – a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member’s wellbeing and success. While specific benefits may vary by position or location, we’re proud to offer a comprehensive Total Rewards Package designed to support your well‑being, growth, and future. Our benefits include:401 (k) Plan, Employer Fixed Contributions & Company Matching Profit Sharing* Medical, Dental and Vision Coverage* Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA) Life Insurance Paid Time Off & Paid Holidays Paid Maternity Leave & Paid Parental Leave* Career Growth Planning & Nationwide Career Opportunities *For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.PROFIT SHARING: In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws. We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today. SummaryLocation: Cottage Grove, MNType: Full time