Director of Digital Marketing

Director of Digital Marketing

We are partnering with a fast-scaling, membership-driven consumer services brand operating across a national footprint. As the business continues to expand, they are looking to bring on a Director of Digital Marketing to lead strategy, performance, and accountability across their digital ecosystem.

This is a high-impact leadership role focused on driving measurable growth, optimizing multi-channel performance, and managing agency partners at scale. Must have experience with membership and franchise / multi-location industries.

What You’ll Do

• Own the digital marketing strategy across paid media, performance channels, and customer acquisition
  
• Lead and manage external agency partners across platforms (e.g., paid social, search, video), ensuring accountability and strong performance
  
• Establish a structured test-and-learn environment to drive continuous optimization and growth
  
• Translate campaign data into clear insights and actionable recommendations for leadership
  
• Balance national strategy with localized execution across a multi-location business model
  
• Partner cross-functionally with marketing, operations, and leadership teams to align on growth priorities
  
• Mentor and support internal team members, including marketing and technology functions
  

What We’re Looking For

• 7–10+ years of experience in digital marketing, with strong exposure to performance marketing and analytics
  
• Experience managing agencies and holding partners accountable to KPIs and results
  
• Deep understanding of paid media ecosystems (e.g., Meta, Google, YouTube) and performance optimization
  
• Strong analytical mindset with the ability to translate data into strategy
  
• Experience in multi-location, franchise, or membership-based business models is highly preferred
  
• Proven ability to operate at both strategic and executional oversight levels
  

Ideal Profile

• Background in scaling consumer-facing brands with distributed locations or subscription models
  
• Comfortable navigating both national campaigns and localized marketing needs
  
• Strong leadership presence—proactive, decisive, and data-driven
  
• Thrives in collaborative, mission-driven environments with high visibility and accountability
  

Compensation & Flexibility

• Base salary range: $125,000 – $150,000, depending on experience
• Flexible work model (hybrid or fully remote options available based on location and fit)