Associate Product Marketing Manager

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We are seeking a creative, collaborative, and motivated Associate Product Marketing Manager to join our LegalTech Outbound Product Marketing team. As an Associate Product Marketing Manager you will drive strategic execution and management of product marketing and product launch activities and messaging for the LegalTech product line. You will own a wide range of essential product marketing activities necessary to increase product awareness and usage, enable sales channels, launch products, and drive retention.

Note: This is a *hybrid role (*mix of working from home and in-office each week) and can be based in any of these office locations: Minneapolis/St. Paul area (Eagan), Ann Arbor, MI, Dallas area (Carrollton) or McLean, VA.

About the Role

In this opportunity as Associate Product Marketing Manager, you will:

• Assist with the launch of new products and releases and assist with the cross-functional implementation of these plans.
• Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the LegalTech product portfolio.
• Communicate product-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.
• Proactively produce product awareness and consideration programs. Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future.
• Understand current product portfolio and positioning, buyer & user personas, competitive environment, and market opportunities.
• Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.
• Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, inbound product marketing, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives.
• Develop marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, etc., with input from stakeholders across the business.
• Budget and invoice management for collective Outbound LegalTech team to ensure accurate spend management
• Support tradeshow messaging, identification of subject matter experts / speakers, and collateral.

About You You may be a fit for the role of Associate Product Marketing Manager if you have:

• 2 to 5+ years' B2B and/or B2C product marketing experience
• Bachelor's degree (or equivalent experience) with a concentration in Product Marketing/Marketing strongly preferred
• Demonstrated ability to lead and influence in cross-functional settings
• Strategic thinker and highly organized with tactical know-how and ability to pivot from one capacity to the other
• Excellent communication skills in both the written and verbal forms
• Track record of impactful and engagement-generating product marketing programs and campaigns

What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

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Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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