Performance Creative Lead

Job Description

*THIS IS NOT A JOB AT FORCEBRANDS*

Responsibilities:

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• Develop and test compelling hooks, headlines, and conversion-focused ad copy for Meta, TikTok, and other paid social channels.
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• Create clear, insight-led briefs for external creative and media agency partners.
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• Turn performance data and brand strategy into practical creative direction, including messaging, formats, audience targeting, and platform requirements.
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• Lead the creative testing roadmap across Meta and TikTok, identifying the formats and concepts that drive results for DTC food and wellness brands.
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• Manage the daily creative workflow from briefing and asset reviews through feedback, revisions, and final delivery.
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• Support the Amazon launch by developing performance-driven A+ Content, videos, lifestyle imagery, and advertising assets optimized for marketplace search and shopping behavior.
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Candidate Profile:

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• 4–7 years of experience in performance marketing, growth creative, creative strategy, or a related role, including hands-on experience at a startup or early-stage DTC brand. Food, wellness, or CPG experience is a plus.
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• A portfolio of social advertising work taken from concept through launch, with measurable results across metrics such as ROAS, CPA, CTR, and hook rate.
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• Demonstrated experience briefing, managing, and collaborating with external creative and media agencies.
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• Deep knowledge of Meta advertising and a strong understanding of TikTok creative best practices—or the ability to learn them quickly.
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• Excellent copywriting instincts, with the ability to develop multiple distinct hooks and messaging angles for the same product.
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• Familiarity with Amazon creative, including A+ Content, Sponsored Brands Video, and lifestyle imagery, is strongly preferred.
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• Comfortable working through ambiguity, building processes from the ground up, and operating in a fast-moving environment.
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• A strong understanding of consumers interested in women’s wellness, postpartum care, functional nutrition, and culturally inspired foods.
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