Alaska Sales Manager - JL Hospitality Management

Sales Manager (Alaska Portfolio)

About the Role

JL Hospitality Management is seeking an experienced and driven Sales Manager to support and grow revenue across our Alaska hotel portfolio. This role is ideal for someone who understands hospitality sales in seasonal or destination-driven markets and thrives on relationship building, community involvement, and uncovering new business opportunities. While this role offers remote flexibility, candidates must live in Alaska or be open to relocation, as in-person support across properties is an essential part of the position.

The ideal candidate understands Alaska’s unique tourism and lodging landscape, including cruise travel, government business, workforce lodging, corporate transient demand, group travel, and seasonal market fluctuations. This person will build strategic partnerships, develop local and national accounts, and drive revenue through proactive sales efforts.

We are seeking a sales professional invested in Alaska markets and committed to developing long-term relationships within the communities we serve.

What You’ll Do

Business Development & Account Management

• Identify, solicit, and grow new accounts throughout Alaska and feeder markets
• Build strong relationships with corporate, government, tourism, healthcare, construction, airline, marine, and workforce lodging clients
• Prospect through cold calls, networking, community involvement, trade shows, and brand-generated leads
• Develop customized lodging solutions based on client needs, seasonality, and budget
• Maintain and grow existing accounts through strategic account management
• Conduct outside sales calls, presentations, tours, and client meetings
• Generate quarterly SMART action plans and execute measurable sales strategies

Group & SMERF Sales (Primary Focus)

• Drive group revenue across SMERF, association, sports, tour, government, and corporate segments
• Identify seasonal need periods and create plans to increase occupancy and revenue
• Coordinate site visits and property tours
• Build relationships with event planners, local venues, tourism organizations, and community partners
• Develop group opportunities that support hotel pacing and profitability

Market Strategy & Community Presence

• Understand Alaska market trends and proactively respond to changes in tourism, labor, and travel patterns
• Maintain strong relationships with CVBs, Chambers of Commerce, tourism groups, and hospitality organizations
• Monitor competitor activity, pricing, market changes, and new developments
• Represent hotels at industry events, networking functions, and community meetings

Internal Collaboration

• Partner closely with Operations teams to understand business mix impacts and hotel profitability
• Collaborate with National Sales and Marketing leadership to maximize revenue opportunities
• Maintain accurate account information and pipeline activity in sales systems
• Provide weekly and monthly reporting on production, forecasting, and opportunities

Ideal Candidate Qualifications

We’d love to meet someone who has:

• 3+ years of hotel sales experience preferred, with group sales or business transient focus
• Knowledge of Alaska hospitality, tourism, or destination markets strongly preferred
• Experience selling to government, corporate, construction, workforce lodging, or tourism-related segments preferred
• Proven success building relationships and driving revenue growth
• Strong negotiation and presentation skills
• Ability to travel throughout Alaska as needed
• Experience with Marriott, Hilton, IHG, Choice, Wyndham, or independent hotel systems is a plus
• CRM and hotel sales platform experience preferred
• Self-motivated, entrepreneurial mindset with ability to work independently

Why Join JL Hospitality Management?

As our Alaska portfolio continues to grow, this role offers the opportunity to make a direct impact across multiple properties and markets. You’ll join a collaborative team focused on growth, community partnerships, and elevating hospitality experiences throughout Alaska.

Benefits Include:

• Medical, Dental & Vision Insurance
• 401(k) Retirement Plan
• Paid Time Off
• Leadership Development Opportunities
• Hotel Discounts
• Career Growth Across a Growing Hospitality Portfolio

Physical Requirements & Additional Information

This position requires travel, prolonged sitting, standing, driving, presenting, and occasional lifting of sales materials or event equipment. Reasonable accommodations may be made.

Hospitality operates seven days a week, twenty-four hours a day. Flexibility for evenings, networking events, and occasional weekends may be required.

JL Hospitality Management is an Equal Opportunity Employer.