Director, Data Strategy & Analytics

Role Description

Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Retail to spearhead our initiatives across a portfolio of Retail marketing clients. This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities. The successful candidate will lead a talented team, driving innovation and excellence in data analytics to enhance media program optimization, develop a consultative partnership with clients, and establish actionable measurement roadmaps across accounts.

The DS&A Director plays a critical role in ensuring client and company success. The position requires strong quantitative aptitude, experience with data-forward client management, business acumen to understand advanced client marketing goals, and a desire to be part of a tightly-knit team that’s out to change the industry.

Key Responsibilities

• Be the senior analytics and data leader for a portfolio of brands, focused on B2B marketing, that will require hands-on client management, and exceptional communication and prioritization skills.
• Build and maintain relationships with senior client stakeholders across marketing and analytics teams, and act as a point of escalation on all data and analytics matters.
• Partner with internal and external stakeholders to determine business goals and analytics opportunities, developing comprehensive B2B measurement strategies.
• Utilize your natural curiosity and drive to innovate to advance client-specific measurement programs and create new solutions to apply across clients.
• Translate complex analytics and data into clear, cohesive insights for senior clients, and guide your team on how to do the same.
• Guide the evolution of Kepler’s internal technology platform, Kip, establishing a feedback loop of client needs and applied learnings from new tools that set the development roadmap for our engineering team.
• Inspire, coach, and mentor staff across multiple disciplines, and shape Kepler culture through your leadership.
• Be the trusted expert internally. Leverage your experience and knowledge to shape the department’s approach to B2B analytics and assist Kepler in driving new business growth in pitches and RFPs.

Qualifications

• Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients.
• Proven success at translating complex insights and analytics into materials for executive-level audiences.
• Expertise in B2B measurement and ABM strategies with direct experience in at least one of the following platforms (Bombora, Dun and Bradstreet, Intentsify, ZoomInfo).
• Deep familiarity working at the intersection of media and CRM data, unifying marketing and sales team strategies.
• Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo-based incrementality experimentation.
• Comfort with full stack of modern marketing data infrastructure (ETL tools, data storage and querying solutions), understanding the data’s downstream impact on analytics and insights.
• Demonstrated understanding of adtech’s influence on targeting and measurement, with a specific focus on B2B identity resolution and management.
• Appetite for learning new technologies and leveraging AI daily to drive efficiency and innovation.
• Experience managing an internal team of 5-10+ across multiple locations, while coordinating cohesive account strategy with cross-department leadership.
• 6-8 years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email).

Benefits

• Healthcare/Dental/Vision.
• Unlimited PTO.
• 401k Contributions.
• $75/mo Wellness Stipend.
• $100/mo Mobile Phone Stipend.
• $50/mo Internet Stipend.
• $500/yr Annual Learning Stipend.
• $2,000/yr Annual Tuition Stipend.
• One-time $200 New Hire Home Office Equipment Stipend.
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave.
• Annual Work From Anywhere 4 weeks per year.