Leasing Consultant - Casella

Leasing Consultant

The Leasing Consultant is responsible for executing the property's marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals. This role serves as a key point of contact for prospective residents, guiding them through the leasing process with professionalism and a deep understanding of the community's lifestyle offering. The Sales Consultant supports resident satisfaction throughout the lease term and proactively manages lease renewals in alignment with Active Adult best practices. Responsibilities include lead management, CRM utilization, data analysis, event support, and collaboration with the Lifestyle Coordinator to enhance resident engagement. The Sales Consultant upholds Greystar's professional standards and ethical expectations while delivering exceptional service to residents, prospects, and guests.

Key Responsibilities:

• Performs all sales and leasing activities to achieve the property's revenue and occupancy goals by greeting and qualifying prospects, conducting property tours and showing apartments, continuing the relationship with prospects, processing applications, credit screening, and criminal background checks, preparing the lease and move-in package, and ensuring a smooth resident move-in and lease signing.
• Collects all pertinent information from prospective residents at move-in and records as appropriate.
• Stays informed about and collaborates with teams/leadership on current market and competitor conditions that may impact the community's occupancy, market rent, and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and follows the property's established policies related to concessions, specials, and other programs to boost occupancy.
• Designs and executes marketing activities and events to create and drive traffic to the property, including implementing resident referral and employer outreach programs, using internet marketing tools and following other property-specific marketing plans, drives, and special programs.
• Uses the on-site property management software application to track apartment availability, record traffic and leasing activities, manage resident and prospect data, capture critical demographic and other information about existing and future residents, and review and analyze data.
• Ensures that the property and show units meet the Company's standards for show quality by daily inspecting the tour path and show ready units, communicating maintenance and upkeep needs to the property's maintenance team members, merchandising and ensuring a physically appealing show unit and/or model and amenities, and preparing the leasing office for daily leasing activities.
• Follows-up with prospects and new residents within 24 hours to ensure satisfaction by sending e-mail, thank-you notes, and cards or making telephone calls or other contacts to finalize decisions to lease and/or renew. Documents all follow up and classes leads during the lifecycle of the sales process.
• Executes and performs activities in support of the property's lease renewal program by preparing lease renewal letters and packages for residents, meeting with and contacting renewing residents in advance of move-out dates, and ensuring that lease renewal documents are signed and implemented on time, following the AA renewal playbook.
• Responds quickly and courteously to resident and client/owner concerns and questions, and takes prompt action to solve problems and/or document and convey resident or other requests to the appropriate individual(s).
• Demonstrates customer services skills by treating residents, prospects, guests, and others with respect, answering questions, and responding sensitively to complaints about maintenance services. Interacts with all residents and acknowledges them by name.
• Attends community and networking events, aligns with local associations and community organizations, and participates in outreach marketing efforts to drive traffic to community and generate viable referral sources and new business leads, ensuring Greystar AA outreach expectations are consistently met.
• Completes various financial, administrative, and other reports and analysis, and performs other duties as assigned or necessary.
• Assists Lifestyle Coordinator by attending and assisting with the setup of events as required.

Basic Knowledge & Qualifications:

• High school diploma or equivalent required; associate or bachelor's degree in business, marketing, hospitality, or related field preferred.
• 1-3 years minimum of relevant experience in the application and usage of a sales, marketing, internet and customer service background sufficient to resolve customer complaints and issues and complete financial records, documents, and reports.
• Demonstrated ability to read, write, and communicate effectively to comprehend and complete legal documents, sell and explain apartment features, and answer questions.
• Mathematical skills necessary to process sales conversions.
• Ability to apply sales skills, such as generating sales leads, conducting sales presentations, qualifying prospects, and closing.

Specialized Skills:

• Incumbents must have all licenses and/or certifications as required by State and Local jurisdictions.
• Incumbents must have valid driver's license to drive a golf cart on property.
• Proficiency in word processing, spreadsheet, property management applications, and database management programs in order to complete required reports and documents.
• Proficiency and fluency in using the internet for marketing, advertising, and sales-related circumstances.
• Ability to adapt to specific markets and professionals to ensure your sales message is received appropriately.

Travel / Physical Demands:

• Team members work in an office environment but also may have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.
• Incumbents must be able to physically access all exterior and interior parts of the property and amenities.
• Incumbents must be able to push, pull, lift, carry, or maneuver weights of up to twenty (25) pounds independently and fifty (50) pounds with assistance and be able to stand for extended periods of time.
• Routine, local travel may be required to attend business meetings, conduct market research, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.
• Incumbents must be able to work a flexible work schedule, which may include evenings, weekends and/or holidays.

Competencies:

• Ensures Accountability Holds self and others accountable to meet commitments.
• Action Oriented Takes on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
• Communicates Effectively Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Customer Focus Builds strong customer relationships and delivers customer-centric solutions.
• Decision Quality Makes good and timely decisions that keeps the organization moving forward.
• Interpersonal Savvy Relates openly and comfortably with diverse groups of people.
• Being Resilient Rebounds from setbacks and adversity when facing difficult situations.
• Resourcefulness Secures and deploys resources effectively and efficient.
• Situational Adaptability Adapts approach and demeanor in real time to match the shifting demands of different situations.
• Instills Trust Gains the confidence and trust of others through honesty, integrity and authenticity.

Additional Compensation:

Many factors go into determining employee pay within the posted range including business requirements, prior experience, current skills and geographical location.

• Corporate Positions: In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.

Robust Benefits Offered*:

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.

*Benefits offered for full-time employees. For Union and Prevailing Wage