Sr ABM Packtypes Channel Development

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr ABM Packtypes Channel Development based in the United States.

The Senior Associate Brand Manager, Channel Development Packtypes, will help drive portfolio growth by translating broader marketing and business strategies into product and pricing opportunities tailored to key sales channels. This role sits at the intersection of Brand Marketing, Demand Creation Strategy, Channel Development, and Sales, helping shape Price-Pack Architecture (PPA) strategies across brands and business segments. You will use commercial insight, data analysis, and project leadership to identify opportunities that strengthen revenue, profitability, and market share. Working with diverse stakeholders, you will guide strategic initiatives from early planning through alignment and implementation. This is an opportunity to influence business priorities, support innovation, and contribute to the growth of a broad portfolio of consumer brands.

• Lead high-priority projects that support business segment growth objectives.

• Analyze business performance and turn findings into clear, actionable recommendations.

• Shape the strategic three-year and annual 12-month Price-Pack Architecture (PPA) pipeline.

• Collaborate with Brand Marketing, Demand Creation, Channel Development, and Sales teams to identify product and PPA opportunities.

• Guide priority initiatives through governance processes, from strategic briefing and commercial alignment to implementation.

• Build cross-functional consensus on project priorities, resource allocation, and cost-benefit trade-offs.

• Maintain a strong understanding of the commercial, operational, and financial aspects of the business.

• Assess customers, competitors, market trends, and broader business conditions to identify risks, opportunities, and strategic implications.

• Support decisions that contribute to sales growth, income, profitability, and market share.

Requirements:

• MBA preferred; relevant internal experience may be considered in place of an MBA.

• At least 3 years of relevant professional experience.

• Demonstrated leadership, strategic thinking, analytical, problem-solving, and communication skills.

• Strong business acumen and a holistic general-management mindset.

• Ability to manage multiple priorities and lead projects effectively across functions.

• Proven accountability for business results, including sales, income, and profitability.

• Experience communicating and building relationships with a broad range of stakeholders, including senior management.

• Project management experience preferred.

• Previous profit and loss (P&L) exposure is an advantage.

• Experience with IRI/Circana data and insights is a plus.

Benefits:

• Salary: Anticipated annual base salary of $108,840–$136,050, depending on experience, skills, education, training, and other job-related factors.

• Performance incentives: Eligibility for annual, performance-based incentive opportunities.

• Health and wellbeing: Medical, dental, and vision coverage, along with physical and mental wellness programs, beginning on the first day of employment.

• Financial security: 401(k) retirement plan with company matching.

• Time off: Paid time off and company holidays.

• Work flexibility: Flexible working arrangements where applicable; the role is remote-eligible, with Hershey, Pennsylvania, preferred as the work location.

• Career development: Learning opportunities, career development programs, and potential internal mobility.

• Benefits and eligibility may vary depending on role and location.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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