VP, Growth & Sales Enablement

Job Description

About Mile Marker:

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We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

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We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

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For more information, go to

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Overview

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Mile Marker, an omnichannel agency that combines media, creative and data to serve mid-market brands. is seeking a Vice President, Growth & Sales Enablement. This is a newly created sales leadership position.

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We are a rapidly growing independent agency with a differentiated, open-powered technology asset in Relay, a measurement and intelligence platform free of walled gardens and an omnichannel set of capabilities that is unmatched by other independents including a strong footprint in offline channels. Our client roster includes FreshPet, DoorDash, TruGreen, Charter/Spectrum and Harry's.

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We are laser-focused on our ICP which is built both for who we are today and where we have reason to win upmarket. Our ideal client now spends $10M+ in media and represents $1M+ in net agency revenue . We recently added performance creative through the acquisition of the Lift Agency which further validates our consolidation story for brands currently splitting media and creative across multiple agencies.

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We are working towards finalization of a demand engine that matches our ambition. New business today comes mainly from referrals and agency search consultants. Our outbound and partner channels exist but need to be systematized. The majority of our prospecting is done by our CEO and current growth leads. This role will own optimizing that: creating pipeline and covering go get, building the channel and partner motion, and working with our subject matter experts to convert it into new logo wins.

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You will report to the EVP, Growth, partnering with the Growth team, and carry a net-new revenue number of your own. You will arrive with a defined target, support and written decision rights/ownership on your first day.

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Job Responsibilities

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Outbound Sales Strategy & Development

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• Run new-logo pipeline management with the SVP, Business Development, including the evolution of our existing target list, outbound sequencing, outreach content, cadence and networking.
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• Carry and deliver a personal prospecting and net new revenue number. The role is part of the wider growth team, but also functions as an independent lead generator.
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• Enhance and expand our existing partner channel to feed top-of-funnel, beginning with adtech and private equity where the single firm relationship opens access to multiple opportunities.
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• Own the referral program end-to-end: partner roster, working with marketing on necessary enablement materials, partner briefings, platform demos, tracking, attribution, payouts and reporting.
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• Qualify and disqualify opportunities against our ideal client profile before they consume pitch resources.
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• Run win/loss analysis to gain learnings, including documented loss reasons on every pursuit and win reasons.
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• Partner with the CFO and senior Growth team on pricing, packaging and compensation proposals.
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Outbound Execution

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• Diversify lead sources and make it measurable, continuing to reduce reliance on referrals while growing the absolute pipeline.
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• Represent Mile Marker at prospecting events, industry conferences, portfolio roundtables and CMO forums, and be accountable for the opportunities they source, as needed.
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• Manage the sales cycle through a stage by stage conversion process, flag stalled opportunities before they are lost, and report pipeline coverage and cost per pitch to the ELT and board, as necessary.
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• Work with marketing and subject matter experts to secure and deploy expertise and thought leadership across media, creative, data and measurement for every prospect.
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• Partner with EVP, SVP and Marketing to maintain core assets: RFI/RFP library, credentials, pitch-ready case studies, vertical one-pagers, partner co-branded materials and platform demos.
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• Use Salesforce as the single source of truth for pipeline, activity and pitch history.
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Skills: Leadership

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• Manage, coach and hold accountable junior members of the growth team to support systematized outbound efforts.
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• Influence other Milers to instill a growth mindset, so everyone is thinking about demand, creation, not only how to respond to it.
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• Publish and enforce a stage-ownership model so accountability for each pursuit is visible internally and to the board on a bi-weekly basis.
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• Partner with Client Solutions, Marketing Sciences, Engineering and the creative COE to assemble the right approach to hunting in packs, and with Marketing on positioning, proof and product narrative.
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• Represent the revenue generation approach to the executive leadership team and, when asked, to the board.
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Commercial Impact

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• Deliver a net-new logo revenue number in first-year net agency revenue, with an uncapped upside above target.
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• Grow a qualified pipeline while continuing the momentum we have in lead diversification.
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• Produce partner-sourced pipeline and closed revenue from a channel program built from a standing start.
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• Improve pipeline coverage, stage conversion and cycle time, and work with reduce cost per pitch.
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• Work with other growth resources and marketing sciences to sell offline insert media and measurement and technology as a standalone wedge.
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Qualifications

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• 12+ years in growth, business development or enterprise sales, with at least 5 years leading a selling team.
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• A named track record of personally sourcing and closing agency or marketing-services engagements at $1M+ in annual net revenue from self-generated pipeline.
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• Proven ability to build a prospect/target list from scratch and personally manage the full nurture cycle — from cold outreach through mid-funnel advancement to closed-won — not solely closing warm or referral-sourced opportunities.
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• 5+ years personally carrying an individual sales quota, with a demonstrated track record of attainment.
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• Demonstrated experience building an outbound or channel track rather than operating inside one, with from/to view of the pipeline it produced.
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• Experience developing a multi-account channel where one relationship yields several clients.
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• Experience in a media agency, marketing-services firm, measurement or ad-tech vendor, or PE-adjacent growth advisory. Agency-side experience preferred but not required.
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• Exceptional written and verbal communication, with the ability to hold a room of senior executives and to write outreach that gets answered.
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• Comfort in gray areas; able to sell a differentiated but still maturing technology proposition.
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• Analytical fluency with pipeline data and SalesForce; able to diagnose where a funnel is failing rather than only report that it is.
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• Experience with outbound sales engagement/sequencing tools (e.g., Outreach, Salesloft,
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• Apollo).
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• Experience selling to and navigating multi-stakeholder enterprise buying committees.
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• Ability to build genuine internal relationships across a matrixed organization.
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• A high level of personal accountability and the ability to drive results with limited supervision.
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• A strategic thinker who can balance long-term channel building with short-term revenue delivery.
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• Willingness to be measured monthly in front of leadership and board on pipeline created and revenue booked.
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