Manager, Commercial Partnerships & Direct-to-Fan

Manager of Commercial Partnerships & Direct-to-Fan

Reach Records is seeking a Manager of Commercial Partnerships & Direct-to-Fan (D2F) to execute strategic partnership initiatives and support the ongoing development of the label's direct-to-fan infrastructure. This role will primarily manage DSP pitching, platform relationships, and profile optimization across the artist roster, while helping operationalize direct-to-fan initiatives as the function continues to scale. This position reports to the SVP of Marketing and works cross-functionally across Marketing, A&R, Creative, Ops, and Finance.

Commercial Partnerships & DSP Management (Primary Focus)

• Manage pitching efforts for priority releases to DSPs (playlisting, editorial features, and platform marketing support).
• Maintain day-to-day communication with digital streaming partners.
• Oversee DSP profile optimization across the roster, including artist photos, bios, Canvas, Artist Pick, merch integrations, and release presentation.
• Ensure artist profiles are consistently updated and aligned with campaign narratives.
• Coordinate assets and deliverables required for partner opportunities.
• Track platform performance and report insights to the SVP of Marketing.

Direct-to-Fan (D2F) Operations

• Support the continued build-out and execution of the label's direct-to-fan strategy in partnership with the SVP of Marketing.
• Manage Shopify (or equivalent) storefront updates and performance tracking.
• Execute merch drops, exclusive bundles, and fan offers tied to release cycles.
• Support email and SMS segmentation, automation flows, and campaign execution.
• Monitor direct-to-fan performance metrics and provide reporting.

Owned Audience Growth & Lifecycle Support

• Assist in growing and segmenting label and artist databases.
• Help implement automated lifecycle campaigns (pre-save, launch, re-engagement, etc.).
• Track engagement and conversion performance across owned channels.

Qualifications

• 35 years of experience in music marketing, DSP relations, partnerships, or direct-to-fan initiatives.
• Experience pitching releases to streaming platforms.
• Strong understanding of DSP ecosystems and artist profile optimization.
• Familiarity with CRM and lifecycle marketing platforms.
• Strong organizational and project management skills.
• Ability to operate in a fast-paced, cross-functional environment.

Year One Success Metrics

• Consistent and competitive DSP pitching across priority releases.
• Fully optimized and maintained DSP profiles across the roster.
• Reliable execution of direct-to-fan initiatives tied to campaigns.
• Growth in owned audience database and improved engagement metrics.
• Clear and consistent reporting to the SVP of Marketing.