Director of Communications and Marketing

Director Of Communications & Marketing

Position Title: Director of Communications & Marketing Wage/Hour Status: Exempt Reports to: Superintendent Salary Range: District Salary Scale Dept./School: Central Office Date: July 9, 2026 Length of Work Year: 12 months School Year: 2026-2027

Primary Purpose: Promote positive communications with employees, media, community, and Board of Trustees regarding issues that impact the district. Support the district with strong written, public relations and media relations skills, event planning skills and strategies for identifying, capturing and sharing the stories of SISD. Prepare and provide information to the public about the mission, goals, policies and activities of the district, based upon the SISD Strategic Plan. Serve as primary media contact for the district and assist the Superintendent with the oversight and implementation of special programs and projects.

Qualifications: Education/Certification: Bachelor's degree from accredited university with a major in English, journalism, communications, or related field (preferred) Special Knowledge/Skills: Enthusiasm and interpersonal skills to relate well with students, staff, administration, Board of Trustees, parents, and the community Outgoing, proactive personality and polished, professional image Excellent verbal and written communication skills Ability to collaborate across departments and campuses Excellent organizational skills and the ability to motivate others Ability to plan, prioritize and coordinate multiple projects and meet quick deadlines Ability to take a project from concept to completion with minimal supervision or direction Ability to design and prepare brochures, newsletters, presentations, and press releases Proficient skills in social media applications and web design Working knowledge of HTML and CSS Demonstrated creativity in producing videos and multimedia projects Proficient skills in basic graphic design and desktop publishing Experience: Two years journalism or communications experience preferred

Major Responsibilities and Duties: Develop and execute a comprehensive district-wide public communications plan to communicate with both internal and external audiences. Promote family and community involvement by establishing and maintaining relationships with community partners. Develop and manage district community engagement and marketing programs. Present at workshops and meetings as needed. Participate in the planning and coordination of district programs as directed by the Superintendent. Develop and distribute public information materials and media releases pertaining to school information and programs using various methods including social media. Assist with photography of district students, personnel, and activities for publication. Design and produce district print publications such as informal brochures, newsletters, postcards, flyers, and invitations. Maintain district website to keep the public informed of educational news, events, and modern instructional practices in the district. Maintain and support district social media accounts, including Twitter, Facebook and YouTube. Coordinate interviews and compose special interest stories to be used in district publications, including electronic newsletters, and promotional videos. Visit school sites regularly to monitor the effectiveness of communication and public relations efforts and maintain positive relations with campus administration and staff. Attend all Board meetings and make presentations as required. Maintain positive relations with all stakeholders for the purpose of unifying efforts. Remain current and knowledgeable of trends in the fields of communication and education. Perform other duties as assigned. Work as a liaison with district parent organizations such as SEF, PTA, RABC, SAA, Gold Club, etc. Coordinate communications plan during bond elections. Develop business partnerships that support the vision and mission of the district.

Policies, Reports, and Law Develop and publicize reports related to the performance of the district and articulate district goals and objectives. Comply with policies established by federal and state law, State Board of Education rule, and local board policy. Compile, maintain, and file all reports, records, and other documents as required. Follow district safety protocols and emergency procedures. Budget Administer the communications budget and ensure that programs are cost-effective and that funds are managed prudently. Compile budgets and cost estimates based on documented program needs.

Mental Demands/Physical Demands/Environmental Factors: Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera; video camera Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching Lifting: Occasional light lifting and carrying (less than 15 pounds) Environment: May work prolonged or irregular hours; work inside and outside; exposure to noise; frequent districtwide and statewide travel Mental Demands: Work with frequent interruptions; maintain emotional control under stress

Application Procedures: District Employees: Complete online application through Frontline Applitrack and Complete District Transfer form and submit to Human Resources Outside Applicants: Complete online application through Frontline Applitrack and address questions to: Mr. Matt Kimball, Sunnyvale ISD Superintendent 417 E Tripp Rd Sunnyvale, TX 75182