Home Health Account Executive (Sales)

Job Description

Job Description

Join a Team That Puts Care First

At Elite Home Health, we believe healing happens best at home. As a Medicare-certified home health agency serving communities across Florida, we are committed to providing compassionate, high-quality care that helps patients recover safely, maintain independence, and improve their quality of life.

Our growth is driven by strong relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, case managers, and other healthcare professionals who trust us to care for their patients. Our Account Executives play a vital role in building and maintaining those relationships while helping connect patients to the home health services they need.

We are seeking a motivated, relationship-driven Account Executive who is passionate about healthcare, community engagement, and business development.

If you thrive on building partnerships, achieving goals, leading growth initiatives, and making a meaningful impact in patient care, we would love to meet you.

Position Summary

The Account Executive is responsible for developing and maintaining referral relationships within the healthcare community to increase awareness of Elite Home Health services and generate patient referrals. This role serves as a key liaison between referral sources and the agency, promoting our services while ensuring exceptional customer service and patient-centered care.

In addition to business development responsibilities, the Account Executive serves as a sales leader within their assigned territory by helping drive growth strategies, mentoring team members, and supporting agency sales initiatives. This role partners with leadership to identify opportunities for market expansion, improve referral development efforts, and promote accountability toward organizational growth goals.

The Account Executive works closely with clinical leadership, intake staff, and operational teams to support growth initiatives and ensure smooth transitions of care for referred patients.

Scope of Practice

This role is focused on sales, business development, and relationship management and does not provide direct patient care. The Account Executive represents the agency within the community, educates referral sources on available services, and supports the agency's growth objectives while maintaining compliance with applicable healthcare regulations and ethical marketing practices.

Essential Job Functions

1. Business Development & Referral Growth

• Develop and maintain relationships with physicians, hospitals, rehabilitation facilities, skilled nursing facilities, assisted living communities, case managers, and other referral sources
• Generate qualified patient referrals through ongoing outreach and relationship-building efforts
• Develop and execute territory growth plans to achieve agency census and admission goals
• Identify opportunities to expand service lines and penetrate new markets
• Establish and maintain strategic relationships with key referral partners
• Meet or exceed established sales goals and performance expectations

2. Community Outreach & Relationship Management

• Conduct regular in-person visits with referral sources and community partners
• Educate healthcare professionals on Elite Home Health services, programs, and admission criteria
• Attend networking events, healthcare meetings, and community functions to promote agency services
• Maintain a professional and positive presence within the healthcare community

3. Sales Leadership & Team Support

• Assist in developing and implementing agency sales strategies and growth initiatives
• Mentor and support new Account Executives and business development team members
• Share best practices and provide guidance on referral relationship management
• Participate in onboarding and training activities for new sales staff
• Monitor territory performance and recommend strategies for improvement
• Collaborate with leadership to establish and achieve sales objectives

4. Referral Coordination

• Collaborate with intake and clinical teams to facilitate timely processing of referrals
• Ensure referral sources receive exceptional communication and customer service
• Monitor referral activity and follow up on outstanding opportunities
• Assist in resolving concerns or barriers that may impact referral relationships

5. Market Analysis & Strategic Planning

• Analyze referral trends, market conditions, and competitor activity to identify opportunities for growth
• Develop action plans to strengthen market presence within assigned territories
• Identify opportunities for service line growth and market expansion
• Present market intelligence and growth recommendations to leadership
• Support annual business development planning and strategic initiatives

6. Leadership Collaboration

• Partner with agency leadership to drive census growth and organizational objectives
• Participate in leadership meetings and provide updates on sales performance
• Support cross-functional initiatives between clinical, intake, operations, and revenue cycle teams
• Promote a culture of accountability, collaboration, and exceptional customer service

7. Documentation & Reporting

• Maintain accurate records of referral activities, contacts, and business development efforts
• Utilize CRM and agency systems to track sales activities and outcomes
• Prepare reports and updates regarding referral trends, goals, and growth initiatives
• Participate in sales meetings and leadership discussions as required

Qualifications

• Bachelor's degree in marketing, business, healthcare administration, or a related field preferred. Equivalent healthcare sales experience may be considered in lieu of formal education.
• Minimum of two (2) years of healthcare sales, business development, physician relations, or home health marketing experience preferred.
• Home health, hospice, or post-acute care experience strongly preferred
• Established healthcare referral relationships within the service area preferred
• Previous experience leading, mentoring, or training sales teams preferred
• Demonstrated success achieving healthcare sales and census growth goals preferred
• Strong understanding of Medicare, Medicare Advantage, and home health services preferred
• Valid driver's license, reliable transportation, and ability to travel throughout assigned territory required
• Ability to pass background screening and all compliance requirements

Skills We Value

• Strong relationship-building and networking abilities
• Excellent communication, presentation, and interpersonal skills
• Proven sales and business development experience
• Leadership and coaching abilities
• Strategic planning and territory management skills
• Data-driven decision-making and performance analysis
• Self-motivation and ability to work independently
• Strong organizational and time management skills
• Ability to motivate, influence, and collaborate with others
• Commitment to exceptional customer service and patient-centered care

Physical Requirements

• Frequent local travel within assigned territory
• Ability to drive and attend meetings throughout the service area
• Ability to sit, stand, walk, and present information for extended periods
• Frequent use of computers, mobile devices, and communication systems
• Ability to transport marketing materials and presentation supplies as needed
• Occasional attendance at community events, networking functions, and healthcare meetings

Why Elite Home Health?

• Competitive compensation plus incentive opportunities
• Supportive leadership and collaborative culture
• Opportunity to directly impact agency growth and patient access to care
• Professional development and advancement opportunities
• Strong operational and clinical support teams
• A mission-driven organization dedicated to quality, compassion, and excellence

Join a team where your relationships, leadership, expertise, and dedication truly make a difference.

At Elite, we believe in teamwork over hierarchy, support over burnout, and purpose over routine. Our clinicians and staff are the foundation of everything we do.

Disclaimer

The statements above are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities, duties, or qualifications. Management may assign additional duties as needed.

Equal Employment Opportunity

We are an Equal Opportunity Employer and consider all qualified applicants without regard to any characteristic protected by applicable law.

Reasonable Accommodation

Reasonable accommodations are available to qualified individuals with disabilities throughout the hiring process. Please contact Human Resources if needed.