Consumer Pricing & Market Intelligence Analyst

Job Description

Job Description

Top skills:

• Data Analysis
  
• Dashboard Development (Power BI / Tableau)
  
• Retail / CPG Domain Knowledge
  

Schedule : Fully onsite

Job Responsibilities:

• Forecast and track marketing and sales trends, analyzing collected data.
  
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  
• Develop and implement procedures for identifying advertising needs.
  
• Direct trained survey interviewers.
  

Skills:

• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  
• Ability to work independently and manage one's time.
  
• Knowledge of principles and methods for showing, promoting, and selling products or services.
  
• Knowledge of media production, communication and dissemination techniques and methods.
  

Education/Experience:

• Bachelor's degree in marketing or equivalent training required.
  

Responsibilities:

• Conduct comprehensive competitive analysis to assess market dynamics, competitor strategies, and consumer preferences in the mobile, home entertainment, and digital appliances segments.
  
• Collect and analyze data from various sources, including market reports, industry publications, and internal databases, to identify emerging trends and opportunities.
  
• Collaborate closely with the Senior Manager of Competitive Intelligence at Samsung to align analytical objectives with the subsidiary's Mystery Shop Data needs.
  
• Utilize in-house tools, Tableau and techniques, with a focus on Excel, to organize and interpret complex data sets.
  
• Prepare detailed reports, presentations, and dashboards to communicate findings and insights to key stakeholders.
  
• Collaborate with cross-functional teams, including product management, marketing, and retail execution sales teams, to provide strategic insights and support decision-making processes.
  
• Monitor competitor activities and industry developments to stay informed of market trends and emerging threats or opportunities.
  
• Assist in the development of competitive intelligence strategies and frameworks to enhance the company's competitive position.
  

Qualifications:

• Bachelor's degree in Business, Accounting, Finance, Marketing, Economics, or related field.
  
• 2 to 5 years of experience in competitive analysis, market research, or related fields.
  
• Proven expertise in Excel, data analysis, and visualization techniques.
  
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  
• Excellent communication and presentation skills, with the ability to effectively convey complex information to diverse audiences.
  
• Detail-oriented with a commitment to accuracy and quality.
  
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  
• Experience in the consumer electronics industry or related sectors is preferred but not required.