Lifecycle Marketing Manager

Position: Lifecycle & Growth Marketing Manager Location: Remote (Global) Employment Type: Full‑Time Type of Contract: Independent Contractor Work from anywhere and take ownership from day one. About Us We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest‑growing brands in the industry, and our mentees are building the next wave. Over the past five years, we’ve grown to millions in revenue purely through organic word‑of‑mouth and community — no paid marketing, no dedicated growth team. The Role

1. You will own the full customer lifecycle — from signup to repeat purchase and advocacy.
2. You’ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories.

3. This is a hands‑on, execution‑heavy role : No team management No delegating strategy You are building, testing, and shipping Key Responsibilities Lifecycle & Activation (Primary Focus) Own the full journey: signup → first session → repeat customer Build, test, and optimize email sequences across the funnel Run weekly A/B tests Identify drop‑off points and fix them Drive improvements in: Activation rate Time‑to‑value Retention LTV Community & Content Engage mentors and mentees to surface high‑value stories Curate and write the weekly newsletter Keep the community active and connected across channels This is not just email marketing — you’re building relationships that increase marketplace stickiness. Analytics & Experimentation Build and maintain a growth dashboard Run weekly reporting directly to the CEO Surface actionable insights that drive decisions Identify funnel gaps and design experiments to close them Revenue Accountability Own metrics that directly impact revenue Work toward clear targets such as: Activation rate Session volume Retention GMV growth Lifecycle is the initial focus, with the opportunity to expand into acquisition over time. What Success Looks Like First 90 Days Audit all customer touchpoints Rebuild core email sequences Launch a live growth dashboard Improve activation rate First 6 Months Establish a repeatable experimentation cadence Improve retention trends Grow an engaged newsletter audience Identify and execute on 2–3 highest‑leverage growth levers Begin focusing on top‑of‑funnel opportunities First Year Double revenue Develop a clear roadmap for future investments: Hiring New channels Product expansion Who You Are 3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace Hands‑on builder — you execute, not delegate Technically competent with analytics tools and dashboarding Experience in e‑commerce, education/info products, or community‑driven businesses is a plus Operator mindset — you move fast, handle ambiguity, and deliver results #J-18808-Ljbffr Activate Talent