Executive Director, Brand & Product Marketing

Executive Director, Brand & Product Marketing (Hybrid)

We are seeking a dedicated and talented Executive Director of Brand & Product Marketing to join our team. In this role, you will drive the strategic development and execution of the ONE/SIZE brand and product vision across all consumer and commercial touchpoints. This role sits at the intersection of brand building and product education responsible for shaping how consumers discover, understand, experience, and advocate for our products and brand.

You will be responsible for translating business priorities and brand vision into integrated marketing strategies and high-impact execution across the consumer journey. This role helps bring clarity, focus, and momentum to the company's most important growth initiatives through effective brand storytelling, product positioning, and go-to-market excellence.

This leader serves as a connector across brand, product, creative, commercial, and consumer teams ensuring priorities are aligned, plans are actionable, and execution happens with speed and consistency. The Executive Director will help shape how the brand shows up in market while building scalable marketing processes and driving disciplined execution that strengthens consumer connection and business performance.

The ideal candidate combines strong brand instincts with commercial thinking, operational rigor, and a hands-on approach. They thrive in entrepreneurial environments, are highly collaborative, and know how to move work forward by translating strategy into action.

As a member of the Marketing team, you will collaborate with the SVP of Global Marketing and cross-functional leaders across Creative, Partnerships, Social, PR, Retail Marketing, Sales, Operations, Product Development & Packaging, and Digital, and report directly to SVP of Global Marketing.

HYBRID: This role is classified as exempt from the Fair Labor Standard Act's overtime requirement and is open to candidates based in Los Angeles, CA. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work.

What You'll Do:

Essential Job Functions

Brand & Business Execution

• Translate commercial priorities and brand objectives into integrated marketing plans and clear execution roadmaps.
• Partner with leadership to operationalize strategic initiatives and ensure alignment across teams and channels.
• Help bring clarity to priorities, sequencing work to maximize business impact and team effectiveness.
• Support development and execution of initiatives that strengthen consumer awareness, engagement, and growth.
• Maintain consistency in brand expression while ensuring execution remains responsive to business opportunities.

Product Marketing & Go-to-Market

• Partner with Product Development and Commercial teams to bring product innovation to market through compelling positioning, launch planning, and consumer storytelling.
• Drive execution of product marketing initiatives across launch calendars, messaging, content, and retail support.
• Coordinate cross-functional teams to ensure launches are delivered effectively and on schedule.
• Translate product strategy into consumer-facing narratives that drive understanding and conversion.
• Continuously refine launch processes and ways of working to improve execution and impact.

Integrated Marketing & Creative Operations

• Guide integrated campaign execution across channels to ensure cohesive consumer experiences and business outcomes.
• Partner with Creative and Integrated Marketing teams to develop content and assets that support brand and product priorities.
• Help prioritize resources and marketing activity to focus efforts on the highest-value opportunities.
• Ensure marketing initiatives move efficiently from planning through execution and measurement.

Team Leadership & Cross-Functional Partnership

• Lead and develop a high-performing team while creating clarity, accountability, and strong operating rhythms.
• Foster collaboration across Product Development, Ecommerce, Retail Sales, Creative, Social, and Commercial teams.
• Remove barriers to execution and facilitate communication across stakeholders to keep initiatives moving.
• Build scalable processes that support growth without adding unnecessary complexity.

Analytics, Operations & Budget Stewardship

• Manage brand and product marketing budgets to support business goals and optimize investment decisions.
• Use consumer insights, performance data, and market intelligence to inform decisions and prioritize opportunities.
• Establish clear reporting frameworks that connect marketing activity to business outcomes, ensuring visibility into performance across brand, product, and campaign initiatives.
• Partner with cross-functional teams to define and track key performance indicators across awareness, engagement, conversion, and retention.
• Monitor campaign and product launch performance in real time, surfacing learnings and recommendations to improve ongoing and future initiatives.

What You'll Bring:

To excel in this role, you must meet the following qualifications. Reasonable accommodations can be made to support individuals with disabilities in performing essential functions.

• Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA preferred.
• 12+ years of progressive experience across brand marketing, product marketing, or integrated marketing leadership, preferably within beauty, consumer products, or lifestyle brands.
• Demonstrated success building brands and executing high-impact product launches that drive measurable business results.
• Strong experience leading integrated marketing and go-to-market strategies across multiple channels.
• Proven ability to lead, develop, and inspire high-performing teams.
• Deep understanding of consumer behavior, category dynamics, retail environments, and evolving marketing trends.
• Strong strategic thinking, commercial acumen, and operational discipline.
• Excellent communication, storytelling, and stakeholder management skills.
• Highly analytical with the ability to translate data into actionable business decisions.
• Comfortable operating in a dynamic, fast-moving environment with competing priorities.
• Entrepreneurial mindset with a hands-on approach and bias toward execution.

Team Leadership & Oversight

The Assistant Manager, Brand Marketing will report to this job.

Physical Requirements

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 20 pounds at times.
• Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.
• Prolonged periods standing, bending, stooping, and reaching
• Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.
• Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
• Must be able to carry and transport promotional or sales materials.
• Must be able to work in a fast-paced, often time-sensitive environment.

Why You'll Love Us:

At Luxury Brand Partners, we are more than just a team – we are a vibrant community of creative thinkers and beauty enthusiasts dedicated to shaping the future of luxury in the beauty industry. As the parent company for renowned brands like IGK, R+Co, and ONE/SIZE Beauty, we pride ourselves on fostering innovation, authenticity, and excellence. Together, we collaborate to deliver exceptional products and experiences that empower our customers and elevate the standards of luxury beauty.

Here's what you can look forward to:

Health and Wellness Benefits

• Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• Flexible spending and health savings accounts (FSA/HSA)
• Employer paid life insurance coverage with optional supplemental life insurance available
• Employer paid long-term and short-term disability
• Access to Employee Assistance Program (EAP)

Work-Life Balance

• Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law)
• Twelve paid holidays
• Paid parental leave
• Summer Fridays between Memorial Day & Labor Day

Financial Security

• Compensation commensurate with industry standards and your qualifications
• 401(k) with company match
• Monthly technology allowance
• Eligible for annual discretionary bonus

Employee Perks

• Quarterly sample boxes featuring our brands products
• Employee referral program with rewards

If you're ready to