Senior SEO Content Strategist

CoinFlip is a global digital currency platform company, focused on providing consumers simple and secure access to buy and sell cryptocurrency. The company operates the world's largest network of cryptocurrency kiosks by transaction volume with more than 5,500 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil Mexico, and Spain. CoinFlip's digital currency kiosks make buying and selling major cryptocurrencies accessible and safe for consumers who wish to purchase their digital currency using cash. CoinFlip also operates CoinFlip Preferred, a personalized over-the-counter service that provides investors with custom, white glove support for their cryptocurrency transactions. In 2022, CoinFlip launched CoinFlip Ventures, an investment group offering coaching, funding, and networking support to early-stage crypto and web3 projects.


CoinFlip was founded in 2015 by Daniel Polotsky, Kris Dayrit, Alan Gurevich, and Ben Weiss. Headquartered in Chicago, CoinFlip placed in the top 500 on the 2021, 2022, and 2023 Inc. 5000 list, and on the 2022 and 2023 Deloitte Technology Fast 500, was named the 2021 and 2022 #1 fastest-growing company in Chicago by Crain's, ranked in Chicago Tribune's Top Workplaces in 2021 and 2022, and was awarded the 2021 and 2022 Stevie ® Awards for Customer Service. To learn more about CoinFlip and how to get started on your digital currency journey, visit


CoinFlip is looking for a Senior SEO Content Strategist to own organic growth end-to-end - from strategy and technical SEO through content production and digital PR. This is a hands-on hybrid role for someone who can think strategically about keyword opportunities and competitive positioning, execute the technical work to capture them, write the content that ranks and converts, and partner with communications to earn the high-authority backlinks that compound it all. You'll be the single point of accountability for organic traffic and organic-sourced conversions across CoinFlip's web properties, partnering with product, compliance, design, growth, and communications to translate complex crypto and fintech topics into content people search for and publications cite.


Responsibilities:

• Own and execute the organic growth roadmap - keyword strategy, competitive benchmarking, prioritization, and quarterly KPI targets.
• Lead technical SEO: site architecture, crawlability, page speed, schema markup, internal linking, and Local SEO across CoinFlip's kiosk footprint (Google Business Profiles).
• Partner with developers and designers to ship technical improvements and prevent regressions on launches.
• Maintain SEO tooling stack (GSC, GA, SEMrush/Ahrefs, Screaming Frog) and report on performance with actionable insights.
• Develop and execute the content strategy across blog, landing pages, and educational guides.
• Write and edit high-quality, SEO-optimized content that translates complex crypto and fintech concepts into clear, accurate, user-friendly material.
• Run regular content audits; refresh, consolidate, or sunset underperforming pages.
• Maintain CoinFlip's tone of voice and ensure content meets compliance review standards.
• Partner with the Communications team on data-led digital PR campaigns - supplying original research, industry data studies, and newsworthy assets designed to earn backlinks from crypto, fintech, and mainstream publications.
• Source and respond to reporter requests via HARO, Qwoted, and similar platforms in coordination with Communications, producing expert commentary on a tight turnaround.
• Identify backlink targets and feed a shared target publication list with Communications.
• Track domain authority, referring domains, and link quality; report on link velocity and the SEO impact of earned coverage.
• Partner cross-functionally with product, compliance, design, growth, and communications on launches, campaigns, and integrated initiatives.
• Other duties as assigned.

Qualifications:

• 5-7 years of combined SEO and content experience, ideally in fintech, crypto, or another regulated industry.
• Demonstrated track record of driving organic traffic and ranking growth as both strategist and individual contributor - portfolio of published content and link-earning campaigns required.
• Deep technical SEO knowledge: search algorithms, site architecture, page speed, schema markup, Core Web Vitals.
• Strong writer and editor - able to produce publication-quality content on complex financial topics without sacrificing accuracy.
• Hands-on experience supporting digital PR / link-building via HARO, Qwoted, or similar.
• Proficiency with GSC, GA, SEMrush, Ahrefs, Screaming Frog, and a CMS (WordPress, Drupal, or similar).
• Working knowledge of HTML/CSS.
• Strong analytical skills; able to translate data into strategy and into clear written narratives.
• Excellent communication and cross-functional collaboration skills.

Nice to Have:

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Working knowledge of cryptocurrency, blockchain, and fintech.
• Experience optimizing Local SEO via Google Business Profiles at scale.
• Familiarity with how SEO integrates with paid media, email, and social.
• Basic data visualization (Tableau, Looker, or similar) for building data-led link-earning studies.

Compensation:

Expected Annual Salary: $30,000 - $50,000 USD

Working at CoinFlip means collaborating with experienced and innovative leaders who share a clear vision and a track record of success. We offer a collaborative and positive working environment where we encourage employees to balance productivity with time to recharge. Compensation is above and beyond a typical "startup" - we offer competitive salaries, performance-based incentives, and competitive benefits for full-time employees.


CoinFlip values diversity in the workplace and is an equal opportunity employer committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted.


By applying to this role, you give express consent to CoinFlip to send you informational text (SMS) messages regarding this role and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP." Message and data rates apply. If you require a special accommodation, please let us know and we'll work with you to meet your needs.