Senior Manager - GEO Strategy & Operations, USBO

Senior Manager - GEO Strategy & Operations, USBO What you will do The Senior Manager of GEO Strategy & Operations, USBO (GCCI) orchestrates Generative Engine Optimization (GEO) strategy and activation across the USBO portfolio. Reporting to the Associate Director responsible for the enterprise GEO operating model, this role translates enterprise priorities and standards into coordinated action across brands, functions, GEO platforms, agencies, and external partners. The Senior Manager serves as the primary GEO partner for USBO, works directly in assigned platforms, leads recurring cross-functional reviews, translates GEO findings into marketing and communications actions, and ensures follow-through across U.S. brand teams. Key Responsibilities: Portfolio Strategy & Coordination: Translate enterprise GEO strategy into clear priorities for USBO brands, align stakeholders around the highest-value opportunities, and elevate cross-portfolio decisions to the Associate Director. GEO Activation: Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority. Cross-Functional Leadership: Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders to align decisions and drive actions to completion. Platform & Partner Management: Coordinate GEO work across assigned platforms, agencies, and external partners; monitor quality and timeliness; and connect deliverables to business priorities and actions. Operating Model Adoption: Apply enterprise GEO processes, governance, standards, and measurement across the portfolio; share learnings with the Associate Director and RDBU and Global GEO lead; and recommend practical improvements. Key Activities: Coordinate GEO priorities and planned activity across USBO brands based on enterprise direction, brand needs, and available capacity. Work directly in assigned GEO platforms and agency-supported workflows to review findings, identify business implications, and initiate follow-up actions. Lead recurring cross-functional GEO reviews, align decisions and owners, document actions, and follow through on delivery and escalations. Partner with brand and functional teams to incorporate GEO recommendations into marketing plans, content, digital experiences, channel activity, and launch readiness. Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify opportunities for optimization across USBO brands. Manage routine platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource needs. What we expect of you We are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is strategic, analytical, and results-driven with these qualifications: Basic Qualifications Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR Master's degree and 4 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR Bachelor's degree and 6 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR Associate's degree and 10 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience OR High school diploma / GED and 12 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience Preferred Qualifications Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives. Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability. Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions. Strong cross-functional leadership and influencing skills across multiple brands and functions in a matrixed organization. Experience integrating new digital or marketing capabilities into U.S. brand planning, content development, and launch workflows. Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills. What you can expect of us A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts A discretionary annual bonus program Stock-based long-term incentives Award-winning time-off plans Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills, experience, and qualifications. Sponsorship Sponsorship for this role is not guaranteed. Salary Range 143,589.65USD -194,268.35 USD Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people's lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit and follow us on #J-18808-Ljbffr Amgen Inc. (IR)