Hospice Marketing Liaison

Job Description

Job Description

Hospice of Western & Central Massachusetts is looking for a Marketing and Business Development Liaison to join our growing agency in Hampshire and surrounding counties!

Shift is Monday-Friday 8a-4:30p with weekly pay. This position includes on-the-road responsibilities. The candidate must have an insured vehicle. Salaried role up to $85,000 plus an incentive program.

In this position, you establish and grow referral relationships with physicians, referral sources, the community, and other providers in the market.

Education & Experience:

• Bachelor's in sales and marketing preferred.

• Experience in healthcare (hospice, long-term care, acute care, etc.) required.

Duties & Responsibilities:

• Act as a liaison between the referral accounts/the community and the agency to identify and develop new potential referral sources.

• Develop and maintain a monthly and daily marketing plan based on needs.

• Maximizes census through effective marketing, sales calls, and public relations in accordance with the Home Health and Hospice goals.

• Effectively develop and implement monthly marketing plans that are organized and strategic through geographic planning, completion of daily marketing/admission action plans, targeting account assignments, adherence to account assignments, sales call frequency, strategy for account development, and vertical account development.

• Manage marketing/sales budgets.

• Track and evaluate referrals.

• Responsible for ensuring external sales calls effectively.

• Schedule and conduct meetings with prospective families and applicants.

Benefits:

• Competitive and Weekly Pay

• Holiday Pay for Hourly and Salaried Employees

• Overtime Pay for Hourly Employees

• Career Advancement Opportunities

• Exclusive Employer Discount Program

Available for Eligible Team Members:

• Employer Paid Life Insurance

• 401(k) with Employer Match

• Vacation and Personal Time

• Health, Dental, and Vision Insurance

We are an equal opportunity employer that values diversity at all levels. All individuals are encouraged to apply. Our agency follows federal and state guidelines regarding staff vaccinations. Our policy requires all staff to be up to date with COVID and flu vaccinations, or acknowledge a declination of the vaccination(s).