Sales Manager - Harley Davidson

Sales Manager – National City Harley-Davidson

Location: On-site – National City, CA
Salary Range: $72,000 base + performance-based bonuses

Join a Legendary Brand. Lead with Purpose.
National City Harley-Davidson is seeking an experienced, high-energy Sales Manager to help drive performance, accountability, and passion on our showroom floor. This is your opportunity to lead in one of the most iconic and exciting industries on the planet—where every day you’re helping riders chase freedom on two wheels.

Why You'll Love This Role:

• Base Salary of $72,000 plus performance-based bonuses

• Represent the legendary Harley-Davidson brand

• Strong support from leadership and access to a proven sales playbook

• Join the largest Harley-Davidson dealer group in California

• Build your career in a high-growth, high-accountability environment

• Ditch the tie. Throw on a Harley shirt. Work hard, ride harder.

Your Core Responsibilities

• Coach, lead, and motivate a team of Fit Specialists to hit daily and monthly sales goals

• Enforce CRM discipline, follow-up procedures, and lead conversion best practices (VinSolutions experience a major plus)

• Partner with the GSM to drive consistent front-end sales volume and gross

• Maintain a strong floor presence—set the tone, pace, and standard for your team

• Conduct daily huddles, one-on-ones, and training sessions

• Assist with desking deals and closing when necessary

• Represent the Harley-Davidson brand with integrity, energy, and professionalism

Your Background & Strengths

• 2+ years of experience in vehicle sales management (Harley-Davidson or other high-volume retail preferred)

• Strong understanding of CRM platforms—especially VinSolutions

• Excellent leadership, communication, and follow-up skills

• Proven track record of hitting and exceeding department goals

• Ability to coach and hold others accountable in a fast-paced retail environment

• Must be available to work weekends and major sales events

• Motorcycle endorsement and passion for riding a plus

What You’ll Gain

• Competitive salary and performance bonuses

• Medical, Dental, and Vision insurance

• 401(k) with company match

• Employee discounts on motorcycles, parts, and motorclothes

• Paid time off and holidays

• Career advancement opportunities within the state’s largest Harley-Davidson dealer group

Ready to Roll? If you're a sales leader who thrives on culture, accountability, and horsepower—let’s talk. Apply now to be considered for this role at National City Harley-Davidson and help us deliver dreams on two wheels.

National City Harley-Davidson is an Equal Opportunity Employer and complies with all applicable California state employment laws, including the Fair Employment and Housing Act (FEHA). Reasonable accommodations are available upon request for applicants with disabilities.