Account Director

Job Description

The primary function of the Account Director (AD) is to oversee major accounts and generate new business for the agency, while supervising a team of Account Executives and Account Coordinators at varying levels. They must serve the needs of their clients by acting as advisor, consultant, and problem solver, and find opportunities with their clients to generate additional revenue for the agency. This is a pivotal role in determining the success or failure of an account for the Agency.

As the primary contact and “face” of the agency, the Account Director has a huge impact on the perception of our company. What we stand for as an Agency, the Account Director must stand for as well, and they are a change agent to help us continue to grow and adapt to the needs of the market and our clients.

The Account Direrctor will act as the lead client liaison for their specified client roster and serve as the Agency lead and communication hub for internal teams as it pertains to their client needs. They are responsible for the daily management of the individual dealer, including development of individual client strategy/plan, financial management of the client’s budget, and workflow of client needs. This position reports to the Account Management Director.

Key skill sets for a successful AD include:

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• Taking initiative for creative thinking for their clients
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• Impeccable oral/written communication and presentation skills
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• Ability to lead a team
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• Strong knowledge of marketing and the automotive industry
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The AD manages account tasks including, but not limited to:

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• Understanding of and action on the client’s objectives, and implementation of account strategy and tactics by working and communicating with all disciplines of the Agency
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• Leads and/or conducts monthly client meetings, including agenda, presentation, and meeting notes (Conference Report) detailing topics, decisions, and next steps
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• Generates thorough Creative Briefs, Discovery Docs, Conference Reports, and other internal documents to clearly communicate direction and needs to other departments
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• Training and mentorship of all supporting team members, including oversight of their workflow, volume, and deadlines
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• Daily oversight of all production for the account, including reviewing TV/Radio spots, print/digital ads, and direct mail, ensuring compliance and client approval, and giving final sign-off before sending to the vendor
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• Coordinates internal meetings, developing proper timelines and budgets for all projects
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• Development, approval, and management of monthly client budgets, media strategy, and annual planning in partnership with Media Strategists
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• Reviews and interprets media and digital performance reports and analytics and presents results to the client
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• Final review and approval of the client invoice
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• Oversight of co-op submission and management of client co-op funds
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• Works with the creative team on conceptual and creative ideas for ads, accepting guidance from the Creative Director
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• Monitors competitive activity and current incentive programs, and utilizes research data to develop strategic and tactical insights
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• Oversight of current content and specials on the client website while maintaining manufacturer compliance
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• Maintains an understanding of Automotive Advertising Rules & Regulations by State/Region and Manufacturer/OEM Advertising Compliance Guidelines, and ensures they are followed
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Qualifications & Job Requirements:

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• Bachelor’s Degree (Advertising and/or Marketing preferred)
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• 6+ years in Advertising Account Services
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• Automotive background is a requirement
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• Ability to influence decision makers and build strong relationships
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• Ability to travel overnight as required
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Equal Opportunity Statement - Pinnacle Advertising is committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.