LA Kings - Digital Marketing Specialist

COMPANY INFORMATION

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

JOB DESCRIPTION

The Digital Marketing Specialist will manage the day-to-day operations of the LA Kings website and mobile app while supporting paid digital marketing initiatives that drive ticket sales, fan growth, and fan engagement. The role is responsible for managing website and mobile app content, executing and optimizing paid media campaigns, overseeing digital advertising inventory, and translating campaign performance into actionable insights. This position collaborates closely with internal stakeholders and external agency partners to execute marketing campaigns, manage timelines, and continually improve the organization's digital channels through data-driven recommendations.

ESSENTIAL FUNCTIONS

Manage day-to-day operations of the LA Kings website and mobile app, including content publishing, quality assurance, user experience, and timely updates supporting marketing campaigns, ticket sales initiatives, partnerships, and gameday communications. Execute and optimize paid digital advertising campaigns across Meta, TikTok, YouTube, and other platforms in partnership with the team's media agency, including creative coordination, audience targeting, pacing, and optimization. Coordinate website and mobile app enhancement projects, including marketing briefs, wireframes, digital advertising inventory, feature implementation, testing, and basic HTML/CSS updates to improve functionality and fan experience. Support paid media strategy and agency management by assisting with campaign planning, flighting, audience segmentation, performance reviews, and day-to-day communication with external agency partners. Manage mobile app engagement initiatives, including app content updates, push notifications, fan engagement campaigns, sweepstakes, contests, lead generation programs and mobile activations through platforms such as YinzCam (mobile app platform) and Tradable Bits (fan engagement & data capture platform). Analyze digital marketing performance using internal BI tools, analytics platforms, and agency reporting to develop campaign insights, performance recaps and data-driven optimization recommendations. Oversee digital marketing projects across internal teams and external partners, ensuring creative assets, timelines, approvals, and campaign deliverables remain on track. Research emerging digital marketing trends, technologies, and best practices to recommend platform enhancements and strategies that improve digital performance, fan engagement, and overall user experience.

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

The Digital Marketing Specialist must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities: Knowledge of UI/UX guidelines and design language Strong understanding of marketing principles and application - branding, advertising, CRM, analytics, and SEO Self-starter and ability to keep up in a fast-paced environment while meeting deadlines Naturally curious and have a passion to ideate and advance innovation of digital products Must be detail-oriented and have good organization skills Working knowledge of Google Analytics Proficient in Microsoft Office Suite (Word, PowerPoint, etc. Excellent communication and organizational skills. Ability to thrive in a fast-paced, deadline-driven environment. Passion for sports and a deep understanding of the LA Kings brand and hockey culture is a plus. Ability to work game days, related events inclusive of evenings, weekends, and holidays. Agency or vendor management experience preferred; sports/entertainment experience a plus.

QUALIFICATION STANDARDS

Education: BA/BS Degree (4-year) in Marketing, Business, Journalism, English focus preferred Experience: 4-6 years related work experience Understanding of and experience with basic front-end languages (HTML) Previous experience reporting and presenting digital analytics (Google, Adobe, etc Experience in digital marketing, with a strong emphasis on paid media and website and app operations Experience with digital ad platforms, trafficking, and performance reporting tools. Payscale $71,000 - $78,000 Bonus This position is eligible for a bonus under the current bonus plan requirements. Benefits Full-Time We offer a comprehensive benefits package that includes: medical dental and vision insurance paid holidays vacation and sick time company paid basic life insurance voluntary life insurance parental leave 401k Plan (with a current employer match of 3%) flexible spending and health savings account options wellness offerings AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description. AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law. Employer does not offer work visa sponsorship for this position.

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