Principal Product Marketing Manager, Agents (San Francisco)

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.About The Role & TeamAmplitude is building analytics for the agent era. Our Agents can investigate, create signals and surface patterns nobody thought to look for. As our Principal Product Marketing Manager for Agents, you’ll define how we tell that story to the market—from our agent capabilities themselves to the observability layer that helps teams understand if their agents are actually driving results.This is a category-defining role. You’ll shape how developers, product teams, and enterprise buyers think about agents, observability, and evaluation. You’ll partner closely with Product, Engineering, and GTM teams to turn complex systems into narratives that actually land—and evolve them as fast as the market does.If you’d rather define a category than inherit one, you’ll feel right at home.As a Principal Product Marketing Manager, you will: Define and own Amplitude’s point of view on agent analytics—what “good” looks like, how teams should evaluate agents, and why behavioral data is critical to improving real-world outcomes (not just model benchmarks)Turn deeply technical concepts into market-shaping narratives—connecting agent architecture (LLM evals, context engineering, tracing, orchestration) to business impactLead 01 launches for agent capabilities—building positioning, demos, and technical deep-dives that reflect how teams actually build today using tools like Cursor, Claude Code, LangChain, and internal eval frameworksCreate proof that moves skeptical, technical buyers— Work with customers to establish best practices and learnings that drive adoption. Turn customer feedback from AI builders, startups, and enterprise teams into stronger signals for the product roadmap. Build the case studies and best practices that drive adoption.Build and iterate GTM motion for the builder audience—reaching AI-native builders where they are (developer communities, Discord, X, hackathons), testing hands-on experiences over static content, and refining based on what actually drives adoptionAct as the connective tissue between Product, Engineering, and GTM—bringing back insights from teams building with tools like OpenAI, Anthropic, and custom agent stacks to influence roadmap and positioningYou'll be a great addition to the team if you have:Experience working with AI-native products, developer tools, and a point of view on where this space is goingStrong technical curiosity (and ideally fluency) in areas like LLM evals, agent architecture, and context managementA knack for multi-audience storytelling—you know when to speak like an engineer, a PM, or an executive (and when not to mix the three)A bias toward building over talking—you’d rather ship a demo, test it with real users, and iterate than debate messaging in a docComfort operating in ambiguity—you don’t wait for a playbook, you start writing itAt a minimum, you need to have:6–7+ years of product marketing experience in developer tools, AI/ML, or highly technical productsExperience leading product launches and driving cross-functional alignment across Product, Engineering, Sales, and Customer SuccessDemonstrated ability to translate technical concepts into clear positioning and messaging that resonates with target audiencesExperience working with or marketing to technical buyers such as developers, data teams, or AI product teamsStrong communication skills and the ability to adapt messaging based on audience, context, and market maturityOur values:At Amplitude, our values guide how we show up for one another and for our customers:Humility: We operate from a place of empathy and openness, seeking to understand many points of view.Ownership: We take the initiative to solve problems that drive our shared company success.Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.Some of our benefit programs include:Excellent ​Medical, ​Dental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee ​Medical, ​Dental,​ ​​​​​​​​Vision on select plansFlexible time off, ​p​aid holidays, and moreGenerous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much moreExcellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)Employee Stock Purchase Program​ (ESPP)​Other fun facts about Amplitude: Our customers love us! They've said we're the #1 product analytics solution for 23 quarters in a row on G2.We care a lot about product innovation. We've made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market. We invest in our people. We offer mentorship programs, management training, and wellness initiatives. We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off. We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL. We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $276,000 - $415,000 total target cash (inclusive of bonus or commission)By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.Staying Safe - Protect Yourself From Recruitment FraudWe are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.