Head of Public Relations

Head of Public Relations - Location: Hybrid — Dallas, TX At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. Why We Have This Role We are seeking a highly skilled and strategic Director of Public Relations to join our global marketing team. This individual will oversee all aspects of our public relations strategy, manage a dedicated team of global PR professionals, and collaborate closely with cross-functional teams to enhance Qualtrics' brand presence and reputation in the marketplace. The ideal candidate will possess a strong background in public relations, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment. How You’ll Find Success Ability to develop comprehensive public relations strategies that align with business objectives, enhancing brand visibility and reputation. Proficiency in building and maintaining strong relationships with media outlets, journalists, and influencers, along with experience in pitching stories and securing coverage. Strong leadership skills to mentor, develop, and manage a high-performing PR team, ensuring alignment with goals and fostering a collaborative environment. Proficiency in measuring and analyzing PR performance metrics, using insights to report on media coverage, sentiment, and overall impact on brand reputation to senior leadership. How You’ll Grow As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it. You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness. We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting. Things You’ll Do Strategic PR Planning: Develop and implement a comprehensive public relations strategy that aligns with Qualtrics' overall business objectives and enhances brand visibility, reputation, and thought leadership. Media Relations: Cultivate and maintain relationships with key media outlets, journalists, and influencers. Proactively pitch stories, respond to inquiries, and secure media coverage that highlights Qualtrics’ innovations and achievements. Team Management: Lead, mentor, and develop a high-performing PR team of professionals and oversee global agency partnerships. Provide guidance, set goals, and conduct performance evaluations to ensure team members are achieving their objectives and growing in their roles. Crisis Communication: Develop and manage crisis communication plans, proactively addressing any potential issues that may impact Qualtrics' reputation. Coordinate rapid response strategies in collaboration with internal stakeholders. Content Development: Collaborate with the content and marketing teams to create compelling press releases, media kits, and other communication materials that effectively convey Qualtrics’ value proposition and key messages. Events: Plan and execute media events to promote thought leadership and increase media exposure for Qualtrics. Analytics and Reporting: Track and analyze PR performance metrics, providing regular reports to senior leadership on media coverage, sentiment, and impact on brand reputation. Stakeholder Collaboration: Work closely with executives and internal teams, including product marketing, customer success, and corporate communications, to ensure alignment on messaging and branding initiatives. What We’re Looking For On Your Resume Bachelor’s degree in Public Relations, Communications, Marketing, or a related field; an advanced degree is a plus. 10+ years of experience in public relations, with at least 3 years in a managerial role. Proven track record of successful media relations and crisis management, particularly in technology and healthcare environment. Excellent written and verbal communication skills, with the ability to craft compelling narratives and present ideas clearly. Strong leadership abilities with experience managing teams and fostering a collaborative work environment. Proficient in PR analytics tools and measuring media impact. Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. Passion for innovation and helping organizations leverage data to drive decision-making. What You Should Know About This Team We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results. Though small in number, our team is agile and fiercely determined. Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network. Challenges excite us, as we view them as opportunities for growth and positive transformation. We are not merely observers of change; we actively initiate and drive it. Our Team’s Favorite Perks and Benefits Qualtrics Experience Program - A bonus each year for an experience of your choosing Worldwide and diverse community that enjoys helping each other At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team The Qualtrics Hybrid Work Model While this role is exempt from working in office, our hybrid work model remains elegantly simple for the rest of the company: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #remote Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know. #J-18808-Ljbffr