Vice President of Marketing

About HomeSmart

Founded in 2000 with a revolutionary 100%-commission, full-service model, HomeSmart is a top national real estate enterprise powered by its proprietary end-to-end technology platform. HomeSmart exists to unlock the transformative power of real estate for everyone, providing integrated solutions to agents, franchise partners and, ultimately, consumers.

HomeSmart’s footprint covers over 25,000 agents across 250+ offices in 48 states.

About the Position

The Vice President of Marketing is responsible for developing and executing HomeSmart's overall marketing strategy to strengthen brand awareness, drive business growth, and support organizational objectives. This executive leader oversees all marketing functions, with a strong emphasis on digital strategy, brand management, content development, and integrated marketing campaigns.

Working closely with the CEO and senior leadership team, this role ensures marketing initiatives align with company priorities, enhance market positioning, and deliver measurable results. The position also provides strategic direction to internal teams, external agencies, and creative partners.

Essential Functions & Responsibilities

• Develop and execute comprehensive marketing strategies that support organizational growth, brand positioning, and business objectives.
• Lead the company's digital marketing strategy, including website management, email marketing, social media, search engine marketing, and digital advertising.
• Oversee the development and execution of integrated marketing campaigns, promotional initiatives, and brand awareness programs.
• Direct content strategy, creative development, advertising, and marketing communications across digital and traditional channels.
• Analyze market trends, audience insights, and campaign performance to identify opportunities and optimize marketing effectiveness.
• Partner with senior leadership to develop strategic growth initiatives and ensure marketing efforts support company-wide priorities.
• Oversee public relations, media relations, and corporate communications, including reputation management and crisis communications.
• Manage relationships with external marketing agencies, consultants, and contractors to ensure alignment, quality, and execution of marketing initiatives.
• Develop and manage the marketing budget, allocating resources effectively and measuring return on investment (ROI).
• Establish performance metrics and reporting processes to evaluate marketing effectiveness and drive continuous improvement.

Required Qualifications & Experience

• Minimum of 5 years of experience in a senior marketing leadership or management role.
• Minimum of 8 years of marketing experience, including digital marketing, social media, content development, and traditional advertising.
• Demonstrated success developing and executing comprehensive marketing strategies and campaigns.
• Strong understanding of digital marketing platforms, brand management, market positioning, and audience development.
• Proven leadership and team management capabilities, with the ability to influence and collaborate across all levels of an organization.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Strong strategic thinking, analytical, and problem-solving abilities.
• Excellent organizational skills, attention to detail, and sound decision-making capabilities.

Preferred Qualifications

• Experience implementing, managing, and optimizing HubSpot or similar marketing automation and CRM platforms.

Benefits & Perks

HomeSmart offers a comprehensive benefits and employee experience package, including:

• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO)
• Paid holidaysPet insurance
• Wellness initiatives
• Employee engagement events
• Employee recognition and rewards

Why Work with HomeSmart?

At HomeSmart, you’ll be part of a greater mission to make the real estate process more streamlined and less stressful for our clients.

Whether you work directly in the field, support our agents by phone, or help create effective marketing materials that tell our story and showcase our services, your contributions play an important role in our success.

Equal Opportunity Employer

HomeSmart is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender