Senior Director, Strategy

Agency: PHd

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Job Description:

Who we are

We deliver transformative growth by helping our clients outthink, outpace and outgrow their competition —with intelligence connected across a next generation network — that brings everything and everyone together.

To achieve transformative growth, we see clarity in complexity. We see the bigger picture. We cultivate and celebrate intelligence in all its forms. We are focused on attracting and developing the best minds in the business. It is coded in our DNA.

Powered by our next-generation network, PHD’s advanced thinking – Intelligence. Connected. – combines data, technology, and human-centric principles to drive measurable outcomes.

That’s how we transform experiences.

That’s how we move brands and businesses forward.

Summary of role

The Senior Director, Communications Planning, leads the development of brand communications strategies across assigned accounts. Acting as a trusted strategic partner, you’ll bring creativity and analytical thinking to solve marketing and business challenges, shaping how brands show up across the media ecosystem.

You’ll collaborate closely with internal teams and partner agencies to deliver work that connects brand and audience seamlessly. The role requires curiosity, confidence, and a deep understanding of how data, media, and creative intersect to drive results.

You will also play a key role in embedding and advancing PHD’s proprietary planning tools, including Omni Workflow, to ensure every campaign is insight-led and connected across the planning process.

A central part of the role will be the mastery and implementation of Omni Workflow across every campaign. Workflow is PHD’s proprietary campaign planning workspace nested within Omni, OMG’s leading marketing orchestration and insights platform. It unites every aspect of our business in one connected space and provides a platform where our people can collaborate in real-time and build campaigns for their clients – from research and audience building to channel selection and optimization.

The role is varied and creative and the successful candidate will be responsible for architecting the communications ‘blueprint’, working with our partner agencies, and justifying its delivery against client brand and business objectives.

Our expectations

As Senior Director, you will be responsible for developing and articulating communications strategies that guide the planning and investment teams toward delivering measurable business outcomes.

You’ll inspire teams and clients alike with how media can creatively bring ideas to life and act as a lever for growth.

You’ll serve as a day-to-day strategic lead and trusted advisor for senior client stakeholders, fostering strong relationships built on collaboration, transparency, and impact.

In partnership with internal and external teams, you’ll ensure alignment and integration across disciplines, from creative and media to data and technology.

You’ll measure the effectiveness of communications plans through clear KPIs, connecting media performance to brand and business growth, while nurturing curiosity and excellence within your team.

What you’ll need to succeed

• 8-15 years of industry experience, with a strong foundation in communications or media planning.

• Proven ability to translate brand and business goals into integrated communications strategies.

• Experience managing multiple projects and teams simultaneously.

• Strong client relationship management skills and confidence engaging senior stakeholders.

• A collaborative and empathetic leadership style that encourages growth and curiosity.

• Experience leveraging consumer insights to shape strategic recommendations.

• Familiarity with the integration of creative, media, PR, and other marketing disciplines.

• Solid understanding of advertising, marketing, and media fundamentals — and how media channels work together to influence audiences.

• Passion for culture, trends, and human behavior that shape how people connect with brands.

• Excellent presentation and storytelling skills to engage and inspire clients and teams.

The outcomes we’ll celebrate

Strong client relationships, admiring teammates, growth-driving media plans, industry awards.

Compensation Range: $120,000 - $230,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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