Paid Media Planner/Buyer
Elite Connect-Recruitment Services
Paid Media Planner/Buyer
Midtown Manhattan · Hybrid (3 days in office / 2 remote)
A large, well-established, full-service advertising agency in Midtown Manhattan is hiring a Paid Media Planner/Buyer. What makes this agency different: it's family-run, and it still feels that way. The culture is collaborative and personal, and people are truly hands-on. Planners here don't hand off the buying, and buyers don't sit behind a planning team. You build the plan, you place and optimize the buys, and you talk with the client directly.
You'll own paid media for a mix of Higher Education and consumer brand clients from end to end: strategy, media plan, buying, launch, optimization, reporting and the client conversation that follows. If you want more ownership, more client contact and more room to grow than a big holding-company agency usually gives you, this is that role.
What you'll do
- Build multi-channel paid media plans: channel mix, audience strategy, flighting and budget allocation
- Personally execute buys across Paid Search (Google Ads), Paid Social (Meta, LinkedIn, TikTok and more), Display, Programmatic and CTV
- Manage budgets, pacing and optimization across several client accounts at once
- Track performance and deliver clear, timely reporting with recommendations to improve ROI
- Present media plans, performance and recommendations directly to clients
- Work side by side with agency leadership on strategy, with real autonomy over your accounts
What you bring
- 3–5+ years of hands-on paid media planning AND buying, ideally at an advertising or media agency
- A track record of executing buys yourself, not just coordinating campaigns or managing social content
- Hands-on experience in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Snap and Reddit Ads
- Hands-on campaign experience across Display, Programmatic and CTV
- Strong analytics skills: GA4, Looker Studio and advanced Excel, used to measure performance and prove ROI
- Experience presenting plans and results to clients; polished, articulate and confident with senior stakeholders
- Organized and calm when managing multiple accounts and deadlines
- A plus: Higher Ed marketing experience or traditional media buying (TV, radio, print, OOH)
Why this role
- A family-run, collaborative culture inside a large, stable, long-standing agency
- True ownership: you plan, you buy and you own the client relationship
- Autonomy and visibility with leadership, with clear room to grow
- Competitive base salary plus annual bonus and profit sharing
- Annual salary increases, 401(k) and health benefits
If you're a hands-on media planner/buyer who wants more ownership and direct client contact, apply here or message me directly to talk confidentially.
Vacancy posted 15 hours ago
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