Sales Manager

HYH America Inc. is a U.S.-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market. More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

JOB OVERVIEW

The Sales Manager is responsible for developing and executing sales strategies that drive revenue growth, expand market presence, and strengthen customer relationships across assigned retail and distribution channels. This role owns key customer accounts, leads commercial planning and sales execution, develops business opportunities, and collaborates cross-functionally to achieve sales, profitability, and operational objectives. The ideal candidate will have a strong background in sales and account management within the food & beverage or CPG industry, excellent analytical and communication skills, and experience supporting retail customers and sales initiatives in a dynamic business environment. This is a fulltime, exempt position, fully on-site based at our Irvine, CA office. This position also requires frequent nation-wide business travels.

ROLES AND RESPONSIBILITIES

1. Sales Strategy & Account Management Develop and execute sales strategies aligned with the company’s business objectives, brand priorities, and revenue goals. Manage relationships with key retail customers, distributors, brokers, and other sales partners to support product distribution and sales growth. Identify opportunities to expand product placement, assortment, promotional participation, and overall account performance. Support account planning, customer presentations, business reviews, and sales negotiations as needed. Manage retail execution activities including product placement, shelf positioning, in-store displays, and other store-level sales initiatives. Monitor product merchandising status, display performance, and sales environment issues across retail locations. Coordinate follow-up actions to ensure that promotions, events, and in-store activations translate into measurable sales results. Work with internal and external partners to address execution gaps and improve store-level visibility and conversion. 3. Product Assortment & Promotional Planning Collaborate with relevant teams to develop account-specific product assortment and sales promotion strategies. Provide sales input on product configurations, bundle opportunities, promotional mechanics, and customer-specific selling opportunities. Support the development of sales presentations, promotional materials, retailer proposals, and customer-facing selling tools. Evaluate promotional performance and recommend improvements based on customer feedback and sales results. Analyze sales performance by customer, channel, product, promotion, and market to identify opportunities and risks. Monitor sales trends, customer feedback, market developments, and competitive activities to support business decisions. Prepare sales forecasts, performance updates, account reviews, and executive reporting materials. Translate sales and retail data into actionable recommendations for leadership and cross-functional teams. 5. Internal & External Partner Coordination Serve as a key liaison between Sales and internal departments to resolve customer issues, communicate retailer needs, and ensure timely follow-up. Build and maintain productive working relationships with LAL, brokers, distributors, retailers, and external business partners to support sales growth. Lead preparation for customer meetings, business reviews, and internal planning sessions, including agendas, presentations, and action-item management. Partner with Marketing, Supply Chain, Operations, Finance, and other departments to align business priorities and support successful customer execution. 6. Sales Performance Tracking & Reporting Maintain accurate account information, sales plans, project trackers, and related sales documentation. Support the establishment and improvement of sales processes, reporting tools, and operating procedures. Provide direction and support to junior sales team members or external sales partners, as applicable. Perform other sales-related duties necessary to support business growth and commercial objectives.

QUALIFICATIONS

Qualification Bachelor’s degree in Business Administration, Sales, Marketing, or a related field. Minimum 5-7 years of experience in sales planning, sales operations, account support, business analysis, or a related commercial role, preferably within the food & beverage, CPG, retail, or consumer products industry. Strong understanding of retail account management, sales planning, product assortment, promotional execution, and sales performance analysis. Experience managing relationships with retail customers, distributors, brokers, or other external sales partners. Proficient in Microsoft Office Suite, particularly Excel and PowerPoint, with the ability to prepare sales reports and presentation materials. Excellent analytical, communication, negotiation, and problem-solving skills. High level of integrity, accuracy, and attention to detail. Preferred Qualification Prior food & beverage or CPG industry experience strongly preferred. Experience working with major U.S. retailers or retail sales channels is preferred. Bilingual proficiency in English & Korean is preferred.

PHYSICAL DEMANDS & WORK ENVIRONMENT

Must be able to remain in a stationary position and operate office equipment for a prolonged period of time. Physical activities include, but are not limited to constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs. Other infrequent physical activities include, but not limited to, positioning self to complete assigned tasks, and ascending/descending floors and/or ladders. Must be able to work in a schedule that commensurate with business operation, including work during weekends, holidays and/or times outside of normal business hours. Must be able to travel as business necessitates (up to 40% travel)

COMPENSATION

Base salary range: $90,000 - $120,000 per year, commensurate with experience, qualifications, and demonstrated expertise. Equal Opportunity Statement HYH America is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr HYH America