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Creative Strategist and Direct-Response Copywriter

Valkental GmbH

Rund 500.000 € Ad-Spend im Monat. Und du konzeptionierst die Videos, die den Account tragen. Valkental entwickelt seit 2020 Outdoorprodukte für mehr Sicherheit und Komfort im Straßenverkehr. Über 400.000 Kunden vertrauen bereits auf uns. Unser Shop ist achtstellig. Deine Creatives sollen ihn auf dem Weg zu einem neunstelligen supporten. Aktuell schreibt eine Creative Strategist unsere Ads. Du kommst als zweite Kraft dazu: mit eigener Pipeline, eigenen Ideen und eigenen Ergebnissen. Vollzeit, 100 % remote und mit direktem Draht zur Geschäftsführung. Aufgaben Kurzfassung: Du findest heraus, warum Menschen kaufen, und schreibst Videos, die genau das auslösen. Bis zum fertigen Creative im Account. Du sammelst Angles: aus Bewertungen, Kommentaren, Umfragen, unseren besten Ads und Swipes. KI hilft beim Research, den Gedanken dahinter hast du. Du schreibst komplette Skripte für Video-Ads: Hook, Body, CTA. Auf Deutsch (bald auch auf Englisch). Du organisierst den Content für dein Skript: UGC-Creator, Founder-Aufnahmen, B-Roll, Voiceover, Shotlisten. Du briefst den Cutter, gibst Feedback und nimmst ab. Du iterierst auf dem, was läuft: neue Hooks, neue Längen, neue Angles. Du führst deine eigene Pipeline vom Test bis zur Skalierung. Im Ads Manager siehst du, was sie bringt. Qualifikation Wir suchen jemanden, der Copy schreibt, die verkauft, und das belegen kann: Du hast Direct-Response-Copy geschrieben, die nachweislich Umsatz gebracht hat. Beispiele und Zahlen liegen bei dir bereit. Du kennst Meta-Ads im D2C- oder E-Commerce-Umfeld von innen und weißt, was ein Creative braucht, damit es verkauft. Idealerweise zwei Jahre Erfahrung in Creative Strategy oder Performance-Copywriting. Du denkst in Avataren, Awareness Stages und Mass Desires. Marketing-Psychologie ist für dich echtes Handwerk. KI gehört zu deinem Alltag: Research, Varianten, Struktur. Der Hook, der sitzt, kommt von dir. Du schreibst verkaufsstark auf Deutsch und verhandlungssicher auf Englisch. Du hast Bock auf Output. Viele Videos, viele Tests, viele Learnings. Und die Geduld, zu wiederholen, was funktioniert. Nice-to-have: Advertorials, Listicles oder eigene Media-Buying-Erfahrung. Benefits Ein Account, an dem deine Arbeit sichtbar wird: rund 500.000 € Ad-Spend im Monat. Du siehst jeden Tag, was dein Skript bringt. Echte Verantwortung ab Tag eins: eigene Pipeline, eigene Entscheidungen. Klare Perspektive: Richtung Senior. Gehalt nach Erfahrung (nach oben offen). 100 % Remote innerhalb Europas. Flexible Arbeitszeit: Du teilst dir deinen Tag selbst ein. Was zählt, ist dein Output. Direkter Draht zur Geschäftsführung. Technik-Setup deiner Wahl. Zugang zu Corporate Benefits. Ehrliches Feedback, das dich schneller weiterbringt. Ein bis zwei Teamevents im Jahr. Tabea und das Valkental-Team freuen sich auf dich! #J-18808-Ljbffr Valkental GmbH

Vacancy posted 4 days ago
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