Market Research Analyst

Market Research Analyst

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Apple's Market Research and Analytics team, part of Worldwide Product Marketing, is looking for a survey data analyst to provide critical customer insights that will shape our product and marketing strategies. We're looking for a practitioner who is an expert in analytics and data science, understands innovative research methodologies, and has extensive experience translating complex data into clear business insights. If you have a passion for understanding consumer behavior and a proven track record of using data to solve business problems, we want to hear from you.

We're looking for an experienced Market Research Analyst to lead quantitative and qualitative research that shapes product, pricing, and portfolio decisions for one of our most important product lines. In this role, you'll design and execute advanced quantitative studies, translate complex data into clear narratives, and present findings directly to senior leadership.

Responsibilities

• Lead end-to-end market studies for iPhone, including segmentation, price sensitivity, conjoint, and discrete choice modeling (DCM) analyses
• Design QREs, understand and influence sampling across developing and developed markets
• Analyze and triangulate data across multiple sources to build compelling, decision-ready insights and presentations for senior leaders
• Leverage Python and modern AI/analytics tools to build dashboards, visualizations, and streamlined analysis workflows

Minimum Qualifications

• 10+ years of experience in quantitative market research, on either the client side or vendor/analytics side, including direct experience presenting findings to senior stakeholders or clients
• Demonstrated hands-on experience designing and executing segmentation, price sensitivity, conjoint, and/or DCM studies
• Strong quantitative research and experimental (QRE) design skills, including questionnaire design, sampling, and statistical analysis
• Intermediate to advanced proficiency in Python for data analysis
• Global experience is a must, expertise in emerging market research is a plus

Preferred Qualifications

• Experience researching consumer technology or hardware products (e.g., smartphones, consumer electronics)
• Familiarity with additional coding/analytics tools and languages beyond Python (e.g., R, SQL)
• Experience using AI tools to build dashboards, automate analysis, or enhance data visualization
• Strong storytelling and executive presentation skills, with a track record of influencing senior decision-makers
• Experience managing research vendors/agencies or leading studies independently end-to-end
• Advanced degree in Marketing, Statistics, Economics, Psychology, or a related quantitative field
• Experience with advanced statistical/analytical software (e.g., Sawtooth, Q, SPSS, R)
• Experience working cross-functionally with product marketing, product management, and finance teams

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.