Consumer Research Analyst

Job Description

Job Description

Job Description Summary

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Through strategic initiatives, we elevate consumer awareness, strengthen brand recognition and inspire preference for Avocados From Mexico. Our ultimate goal is to enhance brand value and increase avocado consumption.

We are seeking a detail-oriented and intellectually curious Consumer Research Analyst to support the development of actionable insights that inform marketing and business decisions. This role is responsible for executing end-to-end consumer research and translating findings into clear, compelling recommendations.

The ideal candidate is positive, resilient, highly curious, and detail-obsessed—someone who thrives in a fast-paced environment and is passionate about understanding consumer behavior.

Responsibilities:

Consumer Research Execution

· Lead the full research process from start to finish, including vendor management, objective setting, methodology design, survey development, fielding, analysis, and reporting

· Design and execute quantitative consumer research studies, ensuring high-quality, unbiased survey construction

· Utilize DIY research platforms (e.g., Quantilope, AYTM, etc.) to enable agile and cost-effective insights generation

Insights Development

· Analyze research results to identify meaningful patterns, trends, and actionable insights

· Translate data into clear, concise, and compelling narratives that inform marketing, brand, and innovation strategies

· Connect consumer insights to broader business questions and opportunities

· Assist in maintaining and improving internal reporting systems (PowerBI)

Consumer Research:

· Incorporate additional data sources (e.g., syndicated data such as NielsenIQ, Circana/IRI, SPINS) where relevant to strengthen insights (experience with these sources is a plus)

· Support synthesis of multiple inputs (primary research, secondary data, internal data) into cohesive recommendations

Data Analysis & Reporting:

· Analyze and interpret POS (e.g., NielsenIQ, Circana/IRi, SPINS), panel (Numerator) and foodservice data (Datassential, Circana) to uncover trends, opportunities, and risks

· Develop clear, visually compelling reports and dashboards to communicate findings

· Present category performance and insights to retail and foodservice customers

Cross-Functional Collaboration:

· Work closely with the Research & Analytics team to ensure alignment on methodologies and insights development

· Partner cross-functionally with other AFM teams (e.g., Marketing, Retail, Foodservice) to understand business needs and deliver relevant insights

· Collaborate with external research vendors as needed

Communication & Influence:

· Prepare clear, visually compelling reports and presentations

· Present findings and recommendations to internal stakeholders with confidence and clarity

· Tailor communication style to different audiences to ensure insights are understood and actionable.

Administrative:

· Manage project budget and timelines

· Ability to travel up to 10%

Education/Experience Requirements:

· Three plus years of direct experience in managing consumer research

· Demonstrated experience in survey development, project management and report delivery

· Experience with POS and panel data is a plus.

· Minimum bachelor’s degree in marketing, economics, statistics, social sciences. Master degree is a plus.