Director, Organic Growth & AI Visibility

Job Description

Job Description

Where A-Players Thrive.

We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,000 team members across multiple companies, we create best-in-class products that help make the world healthier and happier. Our creative content educates the world on making smarter health choices, while the brands we own generate over $600 million of revenue annually. Learn more about our brands.

We're Looking For A: Director, Organic Growth & AI Visibility

Location: Hybrid (Woodland Hills, CA)

What You'll Be Doing: The Director of Organic Growth & AI Visibility will lead all organic visibility and earned media functions for the Golden Hippo wellness portfolio brands. This includes SEO, AI/Answer Engine visibility, content strategy, public relations, and organic social.

• Multi-Brand Strategy & Integration
  • Architect and lead the centralized organic growth roadmap for the Golden Hippo brand portfolio.
  • Define cross-channel operating models that bridge the gap between high-authority brand storytelling and technical performance.
  • Align Brand, Creative, Product Marketing, Performance, and Data teams around shared processes and KPIs.
• Next-Gen SEO & Answer Engine Optimization (AEO)
  • Drive the evolution from traditional SEO to Entity-Based Optimization, ensuring our experts and brands are recognized as primary authorities in Google's Knowledge Graph.
  • Build Golden Hippo's roadmap for visibility across AI-driven interfaces (ChatGPT, Gemini, Perplexity, and Google Search Generative Experience).
  • Implement advanced structured data and schema strategies to maximize "machine readability" and dominate featured snippets and AI-generated answers.
• Content Strategy & Governance
  • AI Implementation: Identify, audit and deploy AI tools to modernize the content lifecycle across editorial, multimedia, and modular formats.
  • Develop automated workflows to transform long-form content into high-performing assets.
  • Own governance, accuracy, and brand alignment across organic content.
• Video SEO & YouTube Ecosystem
  • Serve as the high-level strategist for the existing YouTube teams, aligning their content roadmaps with broader brand growth goals and SEO initiatives.
  • Bridge the gap between YouTube and other organic channels, ensuring "Hero" video content is systematically repurposed into high-authority SEO articles and PR assets.
  • Support the team in maximizing Video SEO and "Short-to-Long" funnel strategies to increase channel authority and reach.
  • Define unified metrics that track how video content contributes to the total "Halo Effect" of brand search and organic revenue.

• PR, Authority & Earned Media
  • Partner with the PR team to synchronize media outreach with SEO "Entity" strategies, ensuring all earned coverage builds the founders' E-E-A-T (Expertise, Authoritativeness, and Trustworthiness).
  • Implement AI-backed sentiment and attribution tools to move reporting from simple impressions to measurable brand-authority impact.
  • Sync Social platform strategies with the broader organic content cycle, ensuring a unified brand voice across all "discovery" interfaces.
  • Develop AI workflows for trend discovery and creative scaling, allowing the team to 10x engagement and in-app search visibility (TikTok/IG SEO) without increasing manual overhead.

• Analytics & Attribution
  • Define and track unified KPIs that prove the value of organic , focusing on share of voice, sentiment, and organic-to-conversion attribution.
  • Build cross-channel dashboards that visualize the "Halo Effect" of initiatives and programs on direct search volume and overall brand health.
  • Lead testing and optimization across organic touchpoints.

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• 10+ years in SEO, content, communications, or organic growth roles.
• Minimum 5 years managing teams or leading cross-functional initiatives.
• Experience integrating SEO, PR, and social programs.
• Deep technical fluency in AI LLMs (GPT-4, Claude, etc.) and their application in content marketing.
• Knowledge of AI search/answer engines and emerging visibility platforms (preferred)
• Experience with data-driven PR or entity/structured data strategy (preferred)
• Proficiency in SEO, social, analytics, and PR tools (GA4, GSC, Ahrefs, Meltwater, Brandwatch, Sprout) (preferred)

Golden Perks & Benefits:

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we've donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!

To read more about our Perks & Benefits, click here .

The base salary range is $154,000 - $185,000, plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

A Note to Recruiting Agencies: At Golden Hippo, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Hippo will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won't pay any fees for placements. Thank you for your understanding.

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