Senior Marketing Manager

About Oshkosh Defense, an Oshkosh company

Oshkosh Defense stands behind those who dedicate their lives to protecting others. As an industry-leading tactical vehicle manufacturer, every day we strive to meet or exceed our customers' ever-changing needs with next generation defense technologies and advanced systems. We operate with unparalleled commitment to those who depend on our products and services worldwide to perform their missions.

The Senior Marketing Manager serves as the product marketing and campaign strategy lead, responsible for translating business priorities into clear, differentiated market positioning and integrated go-to-market strategies that support growth across Defense and Delivery business units.

This role owns the development and direction of multi-channel campaigns aligned to the strategic plan, ensuring consistency, impact, and contribution to both near- and long-term business objectives.

The Senior Marketing Manager operates as a key cross-functional leader, partnering with Strategy, Business Development, Program Management, Engineering, and external agency partners to align messaging with market opportunities and drive cohesive, high-impact campaign execution.

YOUR IMPACT:

These duties are not meant to be all-inclusive, and other duties may be assigned.

Own product positioning, value proposition, and messaging across key platforms and capabilities

Translate business strategy into clear, actionable go-to-market plans

Ensure alignment of messaging across product lines, campaigns, and target audiences

Lead development of integrated campaign strategies, including themes, audiences, and core messaging

Own campaign direction across multiple concurrent initiatives, ensuring consistency and impact

Prioritize and sequence campaign efforts based on business objectives and capacity

Partner closely with Business Development, Program, and Engineering teams to align messaging with customer needs and market opportunities

Serve as the primary marketing point of contact for key stakeholders, ensuring clarity and alignment throughout campaign development

Develop and oversee creation of sales enablement materials (pitch decks, one-pagers, white papers, messaging frameworks, FAQs)

Ensure materials clearly communicate differentiated value and support revenue generation

Provide clear direction to campaign execution resources (internal team and external agencies) to ensure delivery aligns with strategy

Maintain oversight of campaign performance and adjust messaging or approach as needed

Ensure consistency of messaging and positioning across all channels and touchpoints

Establish and maintain standards for campaign planning, messaging frameworks, and deliverables

MINIMUM QUALIFICATIONS:

Bachelor's degree with ten (10) or more years of experience in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.

Five (5) years of leadership experience.

Travel up to 25% will be required as necessary, including internationally.

STANDOUT QUALIFICATIONS:

Master's degree in marketing or business administration (MBA).

Existing relationships with US media outlets or trade publications.

Exposure to international media markets and multicultural engagement.

Graphic design experience.

Exceptional written and editing skills with a background in business writing, journalism, copy editing and original writing.

Strong project management and interpersonal skills.

Proficiency with various web-based software applications including Microsoft Office Word, Excel, PowerPoint, SharePoint, etc.

Ability to manage multiple projects with competing and conflicting timelines and priorities.

Pay Range:

$118,700.00 - $211,300.00

The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.

Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at View email address on click.appcast.io.

Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.