Vice President, US Marketing (NARS)

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY

The Vice President, U.S. Marketing is responsible for leading the strategic development and execution of all U.S. marketing initiatives for NARS. This role oversees brand strategy, consumer engagement, integrated marketing, media, influencer strategy, retail marketing, launch planning, forecasting, education and events, and cross-functional business leadership to drive brand growth, market share, and profitability.

As a key member of the U.S. Marketing Leadership Team, the VP serves as the primary marketing lead for NARS, partnering closely with NARS Global Brandholder, Sales, E-Commerce, Education, Creative, Consumer Insights, Finance, Supply Chain, S&OP, and retailer partners to deliver best-in-class consumer experiences and business results.

WHAT YOU WILL DO:

Brand & Business Leadership

• You will lead annual and long-range strategic marketing plans for NARS in the U.S. market.
• You will develop growth strategies that accelerate brand awareness, consumer acquisition, retention, sales performance, market share, and profitability.
• You will translate the global NARS brand vision into locally relevant strategies and activation plans.
• You will serve as the senior NARS marketing representative in business reviews, portfolio discussions, retailer meetings, and executive leadership forums.
• You will own the U.S. growth outlook, A&P priorities, marketing forecast, and launch pipeline in partnership with Finance, Sales, Demand Planning, and Global.
• You will identify opportunities to strengthen NARS brand positioning, cultural relevance, category leadership, and competitive advantage.

Integrated Marketing & Consumer Engagement

• You will oversee all aspects of integrated marketing, including media, influencer, social, CRM, experiential, advocacy, PR integration, education, artistry, events, and retail activation.
• You will drive consumer-first marketing initiatives grounded in insights, analytics, cultural trends, and market dynamics.
• You will ensure consistent and compelling NARS storytelling across all consumer touchpoints.
• You will lead launch campaigns from U.S. strategy and planning through execution, sell-through review, and post-launch evaluation.
• You will build integrated plans that balance core franchise acceleration with innovation launches across key product categories.

Cross-Functional Leadership

• You will partner with Global Brandholders to align U.S. priorities with global strategies and influence the innovation pipeline based on U.S. consumer and retailer needs.
• You will collaborate with Consumer Insights, E-Commerce, Media, Education, Creative, Finance, S&OP, Supply Chain, Forecasting, and Operations teams.
• You will lead cross-functional launch governance, milestone management, forecast alignment, and executive launch reviews.
• You will drive stronger integration across Brand Marketing, Retail Marketing, Communications, Education & Events, Analytics, and commercial teams.

Retail & Commercial Partnership

• You will partner with Sales, Retail Marketing, and key retail partners including Sephora, Ulta, Nordstrom, Macy’s, and specialty accounts.
• You will develop retailer differentiated marketing strategies that drive traffic, conversion, productivity, consumer recruitment, and brand equity.
• You will lead strategic retailer planning, market meetings, innovation presentations, and joint business planning.
• You will ensure strong alignment between marketing investment, retailer opportunities, commercial priorities, and brand equity.
• You will oversee launch calendars, retailer exclusives, sampling, merchandising, events, education, retailer media, and omnichannel activation.

Financial, Forecasting & Performance Management

• You will own NARS U.S. marketing budget planning, forecasting, A&P allocation, and investment optimization.
• You will establish KPIs and performance measurement frameworks across launches, media, communications, retail programs, education, and events.
• You will analyze business results, retailer performance, category trends, market share, consumer metrics, and sell-through to drive continuous improvement and resource allocation decisions.
• You will partner with Finance, Sales, Demand Planning, and S&OP to align forecasts, inventory, launch assumptions, risks, and opportunities.
• You will present performance updates, growth outlooks, and recommendations to senior leadership and Global Brandholders.

Team Leadership & Talent Development

• You will lead, coach, and develop a high-performing NARS U.S. Marketing team across Brand & Retail Marketing, Analytics & Forecasting, Education & Events, and U.S. Communications.
• You will foster a culture of collaboration, innovation, accountability, inclusion, candor, and consumer obsession.
• You will set clear direction and connect each function’s work to NARS business priorities and measurable outcomes.
• You will recruit, retain, and develop top talent across marketing functions.

WHO YOU ARE:

• You have a Bachelor’s degree (required); master’s degree or MBA preferred.
• You have a minimum 10+ years of progressive U.S. marketing experience, ideally in prestige beauty, luxury, or a consumer-led brand environment.
• You have a strong understanding of prestige beauty and color cosmetics consumers, categories, and competitive dynamics.
• You have deep knowledge of the U.S. beauty retailer landscape, digital commerce, media, and in-store environments.
• You have a proven track record of successfully launching new products and executing innovative, digitally integrated, omnichannel marketing programs.
• You have demonstrated ability to work cross-functionally, collaborate with, consult with, and influence all levels of the organization and global stakeholders.

#NYLaw #LI-hybrid

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law