Associate Director, Paid Social

Company description Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record. Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence. If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it. Join us at razorfish.com. Responsibilities Design strategies for leveraging paid media on social networks including but not limited to Meta, X, Snapchat, Reddit, TikTok and Pinterest to deliver against brand objectives Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies Oversee campaigns from planning through to execution and reporting. Including facilitation of in platform campaign builds/setup, while serving as a final quality assurance check across all platform campaign builds. Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel Apply social media knowledge and creativity to brainstorming and strategy sessions Lead regular check-ins on campaign performance and track against KPIs Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results Develop points of view on new technologies, trends and opportunities in the social media marketplace Foster strong relationships with internal teams and client groups Qualifications 5-7+ years of experience in digital media and marketing Minimum of 3+ years working with Social auction based ads platforms with hands‑on experience managing and optimizing buys through API and/or self‑serve tools Previous team management experience Experience in applying social marketing to drive strict KPI’s against brand‑building & direct response initiatives Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations Understanding of best practices for leveraging social media for brand communication Must possess strong leadership skills and be comfortable presenting ideas to senior client management Comprehensive knowledge of best practices for managing and optimizing API/self‑serve buys across Social platforms Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting Strong organizational, problem‑solving, and communication skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Additional information The Power of One starts with our people! To do powerful things, we offer powerful resources. Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range USD $97,375.00 - USD $133,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026. #J-18808-Ljbffr