Content Manager

Job Summary Job Title: Content Strategist Location: Jacksonville, FL (On-site, Remote) Employment Type: 12-month+ engagement via Kelly Outsourcing Consulting Group (KellyOCG) Benefits: Medical, Dental, 401K, paid time off (holiday, vacation, sick/personal), annual performance reviews Job Description We're looking for a Content Strategist to lead the planning, creation, optimization, and governance of digital content across the web experience, with a focus on non-branded eye health education and Hero campaign support. In this role, you will shape content that is clear, accurate, engaging, and user-centered while aligning to brand standards, business priorities, and regulatory requirements. You'll work across marketing, creative, digital, legal, and regional teams to deliver content that performs across the customer journey and supports modern search best practices, including SEO, AEO, and GEO. Key Responsibilities Develop and maintain an annual content calendar aligned to business priorities, audience needs, and performance insights Lead the content lifecycle across Hero, Help, and Hub content—from brief through creation, optimization, measurement, governance, and retirement Create, write, and edit digital content that is audience-centered, brand-right, and fit for a regulated healthcare environment Partner with designers, developers, marketers, and regional and local market teams to align on priorities, timelines, and content needs Champion modern content capabilities, including responsible use of AI-enabled tools, to improve and track/report quality, consistency, and operational efficiency Ensure content adheres to brand standards, accessibility considerations, and legal, medical, and regulatory requirements Monitor content performance and use data, search insights, and user behavior to inform optimization opportunities Optimize content for discoverability across traditional search and AI-powered answer and generative experiences Contribute to content strategy discussions and communications with regions and markets; lead communications to drive awareness, adoption, and scale of content opportunities Support content updates and approvals within the content management system (CMS) and promotional review workflow Technical Requirements & Preferences Experience working in a CMS and managing web content workflows Excellent writing, editing, and content strategy skills, with the ability to adapt tone and messaging for different audiences and channels Strong understanding of digital content best practices, including SEO, AI search, accessibility, and user-centered content design Experience working within regulated review and approval environments; healthcare, medical device, or pharmaceutical experience preferred Strong project and workflow management skills, including intake, prioritization, backlog management, and the ability to manage multiple deliverables simultaneously High attention to detail, sound judgment, and a continuous improvement mindset Comfort leading and influencing cross-functional teams and stakeholders across markets and functions Familiarity with tools such as JIRA, Confluence, Monday.com, analytics platforms, and AI-enabled content tools is a plus Important Information This position is recruited by a remote Kelly office, not your local Kelly branch. Applicants must be legally permitted to work in the United States. #J-18808-Ljbffr