Digital Marketing Specialist

Job Summary The Digital Marketing Specialist is responsible for developing, implementing, and managing all activities in digital marketing for Logitech’s multi‑country region across Latin America (Argentina, Chile, Peru, Colombia, Costa Rica, and Guatemala). The role involves planning and executing web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, as well as collaborating with key partners to support the sales and marketing organization. Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Design, build, and maintain the social media presence across relevant platforms. Measure and report performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on those insights. Brainstorm new and creative growth strategies. Plan, execute, and measure experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience. Utilize strong analytical capability to evaluate end‑to‑end customer experience across multiple channels and customer touch points. Instrument conversion points and optimize user funnels. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. Collaborate with agencies and other vendor partners. Qualifications Proven working experience in digital marketing, preferably within the consumer electronics or retail industry. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience in optimizing landing pages and user funnels. Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics). Experience setting up and optimizing Google Adwords campaigns. Strong analytical skills and data‑driven thinking. Up‑to‑date with the latest trends and best practices in online marketing and measurement. Fluent in Spanish and English (written and verbal). Bachelor’s degree in Marketing or a related field. Location & Compensation Location: Doral, Florida. Salary: $102,000 – $133,000 annually. Benefits Logitech offers comprehensive benefits, including medical, dental, and vision coverage; Traditional and Roth 401(k) plans; Flexible Spending Accounts; Employee Share Purchase Plan; life and disability insurance; paid time off, holidays, bereavement, and parental leave; tuition reimbursement; commuter benefits; wellness programs; and more. Equal Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability. If you require an accommodation to complete any part of the application process, please contact us toll free at View phone number on click.appcast.io for assistance. #J-18808-Ljbffr