Director - Omnichannel Strategy, Mass Retail

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About the Job

The Director, Omnichannel Strategy, Midwest will lead the development and execution of the omnichannel growth strategy across a portfolio of SharkNinja's largest and most strategic retail partners. This role partners closely with Sales leadership to translate commercial priorities into integrated strategies that accelerate growth, strengthen customer partnerships, and deliver exceptional consumer experiences across the omnichannel journey.

Working across Sales, Brand Marketing, Integrated Marketing, Retail Media, Social, Analytics, Creative, Product, and Operations, this leader will establish strategic priorities, influence investment decisions, and align cross functional teams behind the initiatives that create the greatest business impact.

The successful candidate will combine strong commercial acumen with strategic thinking, analytical rigor, and exceptional relationship building skills. This individual will serve as the omnichannel business leader across a portfolio of strategic customers, helping shape how SharkNinja brings innovation to market, drives demand, and delivers sustainable growth across a critical part of the North America business.

Key Responsibilities

Lead Omnichannel Strategy

• Own the omnichannel strategy across a portfolio of strategic retail partners, developing annual and quarterly operating plans that align commercial priorities with marketing, digital activation, and retailer initiatives

• Partner closely with Sales leadership to establish strategic priorities, shape Joint Business Plans, and identify new opportunities to accelerate growth across multiple retail partners

• Develop customer specific growth strategies supporting new product launches, seasonal events, category expansion, and long term business growth while identifying opportunities to scale best practices across the portfolio

• Evaluate shopper behavior, competitive activity, retailer capabilities, and market trends to identify opportunities that strengthen SharkNinja's competitive position.

• Establish success metrics and operating rhythms that ensure progress against key business objectives while balancing priorities across multiple retail partners.

Drive Commercial Growth

• Develop strategic prioritization frameworks that align organizational resources to the products, categories, launches, and commercial opportunities with the greatest growth potential.

• Partner with Category Management, Sales, Brand Marketing, and Product teams to influence assortment strategy, launch sequencing, promotional planning, and omnichannel activation.

• Guide investment decisions across retail media, demand generation, digital content, and omnichannel activation, ensuring resources are aligned with commercial priorities and expected business impact.

• Connect brand marketing, retail media, social, influencer, and shopper marketing initiatives into integrated demand generation plans that increase qualified traffic and improve conversion.

• Identify opportunities to scale successful programs across multiple retail partners while adapting strategies to each customer's unique business model and shopper base.

Drive Omnichannel Planning and Forecasting

• Partner with Sales leadership to incorporate omnichannel demand generation strategies into forecasting and business planning, ensuring commercial plans reflect planned marketing investments, retail media activation, product launches, promotional events, and key consumer moments.

• Collaborate with Brand Marketing, Integrated Marketing, Retail Media, Social, and Analytics teams to translate campaign plans into measurable business expectations and demand forecasts.

• Develop planning frameworks that connect marketing investment, retail media strategy, and omnichannel activation with commercial objectives to improve forecast accuracy and investment decisions.

• Evaluate business performance against planned omnichannel initiatives, identifying opportunities to optimize future investment and improve commercial outcomes.

• Serve as a strategic advisor during annual operating plans, Joint Business Planning, and quarterly business reviews by providing a forward looking perspective on demand drivers, business risks, and growth opportunities.

Champion the Consumer Experience

• Lead strategies that improve discoverability, engagement, and conversion across each retailer's omnichannel ecosystem.

• Partner with cross functional teams to optimize product content, search visibility, ratings and reviews, brand stores, digital merchandising, and customer facing experiences

• Represent the shopper in internal planning discussions by incorporating consumer insights, retailer feedback, and business performance into strategic decision making

• Identify opportunities to improve the customer journey across digital and physical retail while developing scalable best practices that can be leveraged across the portfolio.

Lead Cross Functional Execution

• Serve as the central business owner for omnichannel initiatives across the Midwest portfolio, aligning cross functional teams around shared business priorities and operating plans

• Build strong partnerships across Sales, Brand Marketing, Integrated Marketing, Retail Media, Social, Analytics, Creative, Product, and Operations to ensure consistent execution across multiple retail partners

• Establish clear priorities, operating rhythms, and governance that improve collaboration, accountability, and execution

• Influence senior leaders across the organization to align investment and resources behind the initiatives that deliver the greatest business impact.

Strengthen Strategic Retail Partnerships

• Build trusted relationships with strategic retail partners by bringing forward customer insights, innovative ideas, and growth strategies that create mutual value

• Represent SharkNinja during executive business reviews, Joint Business Planning, annual planning, and strategic customer meetings.

• Partner with customers to identify opportunities that improve the consumer experience, strengthen the partnership, and accelerate business growth

• Position SharkNinja as a best in class omnichannel partner through strategic leadership, operational excellence, and consistent execution.

Leverage Data to Drive Decisions

• Own the reporting framework across the Midwest portfolio, establishing executive scorecards, dashboards, and business reviews that provide visibility into performance and strategic priorities.

• Monitor business performance across sales, traffic, conversion, digital shelf health, retail media, assortment productivity, and key commercial metrics.

• Measure the impact of omnichannel initiatives by connecting marketing investment, retail media performance, traffic generation, conversion, and sales results to improve future planning and forecasting.

• Translate complex data into actionable insights and recommendations that influence investment decisions, business planning, and future growth strategies.

• Foster a culture of continuous improvement through testing, measurement, and performance optimization.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field. MBA preferred

• 8 to 10 years of experience in omnichannel strategy, retail marketing, ecommerce, shopper marketing, retail media, commercial strategy, or related disciplines.

• Experience managing strategic retail partnerships and developing customer specific growth strategies

• Proven ability to develop business strategies and lead complex cross functional initiatives within a matrixed organization

• Strong commercial acumen with the ability to connect strategy to execution and deliver measurable business results

• Experience developing executive business reviews, operating plans, forecasting processes, and performance reporting

• Excellent communication, presentation, and stakeholder management skills with the ability to influence senior leaders internally and externally

• Strong analytical skills with the ability to translate data into strategic recommendations and business decisions.

• Demonstrated ability to thrive in a fast paced, entrepreneurial environment

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$142,500—$263,100 USD

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at View email address on aiapply.co