Senior Manager, Leadership and Digital Communications

As Senior Manager, Leadership & Digital Communications, you’ll help shape how our leaders connect with millions of people through compelling social and digital narratives. This role is a critical link between our corporate reputation strategy and the authentic, human voices of our leadership team—delivered across emerging and established platforms. We are looking for a creative, digital-first communicator who understands what makes content work, what sparks engagement, and how cultural relevance can amplify purpose-driven messaging. You’ll join a team that believes in experimentation, agility, and collaboration across functions to deliver communications that resonate globally. In partnership with corporate communications, brand teams, and agency partners, you will architect and execute digital strategies that activate executive channels in a way that informs, inspires, and influences—while staying true to authentic leadership voices. If you thrive at the intersection of technology and storytelling, this is your opportunity to make a meaningful impact on a global stage. Business Communications, Business Storytelling, Communication Strategy Development, Corporate Communications Strategy, Crisis Response, Digital Communications, Digital Communication Strategy, Digital Content, Digital Content Delivery, Digital Storytelling, Media Communications, Social Media Activation, Storytelling, Strategic Storytelling What You’ll Do for Us Lead the development and execution of an integrated content strategy for executive social and digital channels, balancing always-on programming with timely activation around business priorities. Translate corporate reputation objectives into impactful storytelling, ensuring alignment to brand voice and leadership identity across platforms. Drive digital transformation for executive communications, implementing tactics including content creation and operations that grow audiences, build engagement, and sustain trust through authentic content. Monitor and interpret digital trends, cultural conversations, and industry shifts to identify proactive engagement opportunities that advance the business agenda. Respond quickly to real-time triggers by activating content opportunities and managing potential risks in collaboration with cross-functional partners. Support critical moments, including announcements and campaigns, through creative content development and rigorous channel planning. Serve as an internal subject matter expert on social and digital strategy, enabling teams and partners with insights, best practices, and emerging technologies. Partner with external creators and influencers where appropriate to amplify leadership messages while maintaining brand integrity and clear ethical standards. Assess performance metrics across executive channels and provide insights that inform future strategies for engagement and growth. Collaborate closely with corporate and brand communications teams to ensure consistent messaging and alignment with global priorities. Requirements & Qualifications Bachelor’s degree in communications, Marketing, English, or a related field required. 8+ years of experience in digital communications, content strategy, or social media management for a multi-brand or highly visible organization. Demonstrated expertise creating and activating multiplatform strategies for leadership or corporate social channels. Strong track record in building digital narratives that reinforce reputation and influence across diverse audiences. Comfortable working in fast-paced, high-stakes environments with agility and sound judgment, including during real-time content activation or crisis response. Experience managing influencer partnerships and integrating creator-driven content within campaign strategies. Advanced understanding of current and emerging social media platforms, trends, and analytics tools with digital fluency and curiosity about innovation. Exceptional storytelling, copywriting, and editorial skills alongside proficiency with social listening and measurement platforms. Familiarity with the creator economy and strategies to engage audiences authentically through executive-led communications. Ability to collaborate effectively across functions, navigate ambiguity, and align creative solutions to strategic priorities. Location: Atlanta, GA What We’ll Do for You Provide a unique opportunity to shape leadership presence through digital storytelling on a global platform. Enable access to cutting-edge tools and resources for pushing the boundaries of executive communications in a digital-first world. Offer hands‑on collaboration with experienced professionals across communications, brand, and external partnerships to amplify best practices. Create a space for professional growth in an environment that values creativity, innovation, and cultural relevance. Pay Range: 141,750 USD - 164,850 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 15 Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: July 24, 2026 We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws. #J-18808-Ljbffr Coca-Cola HBC