Digital Marketing Specialist

Digital Marketing Specialist

NABA is currently seeking motivated individuals for the role of Digital Marketing Specialist. Reporting directly to the Digital Marketing Acquisition & Performance Manager, the Digital Marketing Specialist will support the execution, optimization and continuous improvement of NABA's digital acquisition activities across international markets.

The role combines strong execution capabilities with a data-driven mindset, supporting lead generation performance through the day-to-day management, optimization and analysis of paid media campaigns. Working closely with CRM, Enrollment, Content and SEO & Tech teams, the Specialist will contribute to improving the digital acquisition funnel and the overall prospective student journey.

The selected candidate will carry out the following activities:

• Execute and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads and other relevant digital platforms.
• Manage campaign implementation, audience creation, creative uploads, tracking validation and quality assurance.
• Monitor campaign performance, budgets, funnel KPIs and business metrics, translating performance data into actionable insights to improve acquisition efficiency, lead quality and overall campaign effectiveness.
• Support the execution of A/B tests across campaigns, audiences, creatives and landing pages.
• Prepare recurring performance reports and dashboards using GA4, Looker Studio and other analytics tools.
• Support the Digital Marketing Manager in identifying opportunities to improve lead quality, customer progression and overall acquisition effectiveness through continuous performance analysis.
• Collaborate cross-functionally with CRM, Enrollment, Content and SEO & Tech teams to support integrated acquisition initiatives and improve the prospective student journey.
• Coordinate operational activities with external media agencies, ensuring timely execution and quality standards.
• Support the implementation of tracking solutions, conversion measurement and attribution models, ensuring data quality across digital platforms.
• Support email marketing (DEM) activities by creating email templates using marketing automation platforms, with basic HTML customization when required.
• Create, publish and optimize landing pages and web content using CMS platforms, ensuring alignment with campaign objectives, brand guidelines and conversion best practices.
• Drive Conversion Rate Optimization (CRO) initiatives across landing pages and acquisition funnels through experimentation and data-driven optimization.
• Continuously explore new digital advertising features, AI-powered tools and industry best practices to improve campaign performance and operational

Job Requirements

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Communication or a related field.
• 3–5 years of experience in Digital Marketing, Performance Marketing or Paid Media.
• Hands-on experience managing Google Ads, Meta Ads and TikTok Ads campaigns.
• Good understanding of digital acquisition, lead generation and conversion optimization principles.
• Experience using GA4, Google Tag Manager and Looker Studio (or equivalent analytics and reporting tools).
• Familiarity with CRM platforms, marketing automation tools and attribution models.
• Experience creating and managing landing pages and web content through CMS platforms.
• Strong analytical mindset with the ability to translate performance data into actionable optimization opportunities.
• Professional proficiency in English (minimum B2).

Preferred Qualifications

• Experience within Higher Education, Education Services or other lead generation-driven industries.
• Experience managing campaigns across multiple international markets.
• Familiarity with LinkedIn Ads, TikTok Ads and Demand Gen campaigns.
• Experience using AI-powered tools (e.g. ChatGPT, Claude or Gemini) to improve productivity, reporting or campaign optimization.
• Basic understanding of CRO, landing page optimization and experimentation.
• Familiarity with SEO, GEO and AEO principles.
• Google Ads and/or Meta certifications.

Soft Skills

• Strong execution mindset with excellent attention to detail.
• Analytical and data-driven approach to problem solving.
• Curiosity and willingness to continuously learn new technologies and digital marketing trends.
• Proactive, organized and accountable way of working.
• Ability to prioritize tasks and manage multiple activities effectively.
• Collaborative mindset with excellent communication and cross-functional collaboration skills.

What We Offer:

• The opportunity to work in a stimulating, international, and multicultural environment
• A dynamic, collaborative, and supportive team culture
• Flexible smart working arrangements
• A 38-hour working week
• Meal vouchers (€8 per working day) for employees working at least 4 hours on-site
• Learning and development opportunities, including unlimited access to LinkedIn Learning and free English language courses with native-speaking teachers
• Access to a confidential Employee Psychological Support Service
• Additional benefits, including access to the company welfare programme, in accordance with company policies and annual eligibility criteria
• Exclusive discounts on courses and educational programmes offered by the Academy

Work location: Milan

Full time Compensation: €26.000 – €28.000

If you believe you meet these requirements, we encourage you to apply and join our NABA team.

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According to the GDPR 679/16 we inform you that the treatment of Personal Data contained in your resume, will respect the principles of legality, fairness and transparency and protection of your privacy and your rights. We only use the personal data we collect for the recruiting activities, such as your name, surname, address, email address, educational and employment background and job qualifications.