Social Media Director

# Associate Director of Championships Social Media## •### @NCAAPosted on 12/12/2025•Full-time## Job Description**Job Function:** As an integral member of the NCAA Championships Social Media team, this role plays a crucial part in planning and executing the social media strategies for NCAA Championships and related events. Responsibilities include managing the NCAA’s social media rights, in collaboration with TNT Sports (the NCAA’s digital rights partner), driving awareness, engagement, and viewership through the NCAA’s social media platforms. The role involves ensuring consistent communication of the NCAA brand across digital and social media channels, with an emphasis on promoting NCAA Championships and enriching the student-athlete experience.**Job Responsibilities*** Take the helm of NCAA sport social media accounts, crafting year-round content and post-season coverage that engages and inspires college sports enthusiasts and amplifies the excitement of NCAA Championships.* Develop and implement cross-platform social media strategies aligned with departmental goals to maximize revenues and exposure for NCAA Championships.* Lead multi-functional creative teams to execute the NCAA’s social media plans throughout the year and on-site at campus visit activations and Championship events.* Collaborate with TNT Sports to develop and implement strategies that harmonize NCAA social media initiatives, aiming to increase viewership, content consumption, and revenues, while providing daily direction on editorial content initiatives.* Spearhead social media campaigns with the primary goals of promoting NCAA Championships and student-athletes, enhancing the fan experience, and creating new revenue streams.* Manage relationships with creative partners to conceptualize and direct graphic design and video projects that adhere to brand standards.* Leverage advanced analytics to monitor and interpret social platform metrics, using data-driven insights to continuously refine and improve our social media strategies.* Liaise with NCAA development partners and internal stakeholders to ensure NCAA Championship mobile apps are the ultimate companions for fans, with compelling content, real-time scores and bracket updates, immersive features, scheduling information, and more.* Collaborate with the NCAA Communications department to coordinate information flow and content amplification across all NCAA properties, ensuring consistent messaging and branding.* Execute content marketing opportunities, in partnership with the NCAA Championships Marketing team, to elevate awareness for the NCAA and its post-season events, attract and nurture the Association’s relationship with fans, drive ticket sales, and spur viewership.* Assist with oversight and management of the NCAA Championships social media budget and devise a roadmap for the expansion of social media initiatives.* Communicate and educate NCAA membership and national office staff on NCAA Championship social media efforts and performance.* Other duties as assigned.**Job Requirements*** Education Required: Bachelor's Degree, preferably in marketing, communications, multimedia arts, journalism, business administration or related field.* Advanced Degree preferred.* Three to five years of proven experience in content creation, content strategy, and team leadership. Five to seven years preferred.* Five to seven years of proven experience in sports, entertainment, or related industries (college sports experience preferred).* Deep knowledge of social media platforms, content management systems, and marketing automation tools.* Exceptional organization, project management skills, and leadership experience.* Outstanding written and verbal communication skills.* A strong passion for NCAA sports and an innate understanding of the collegiate sports community is an advantage.* Estimated Travel required: <20%* This position will be based out of the national office in Indianapolis, Indiana. Current work environment is hybrid; 3 days in the office and 2 days are remote.**Key Competencies*** **Effective Communication |** Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose.* **Teamwork |** Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way.* **Project Management |** The discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.* **Resourcefulness |** The ability to creatively cope with difficult situations, or unusual problems. It is about problem-solving and getting things done in the face of obstacles and constraints.* **Flexibility |** Is open to change and new information; rapidly adapts to new information, changing conditions, or unexpected obstacles.**Core Values*** **LEADERSHIP**| We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics.* **INCLUSION**| We seek and incorporate different perspectives and experiences to drive innovation and impact.* **COMMUNICATION**| We commit to an environment of openness to build trust and make timely decisions.* **COLLABORATION**| We work together, based on mutual respect, to lead and serve our stakeholders.* **ACCOUNTABILITY**| We take ownership for our actions and results to add value every day.EducationRequired* Bachelors or betterEqual Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the notice from the Department of Labor.LocationOn-siteIndianapolis, IndianaPayPay not disclosedSimilar roles/responsibilitiesDirector of Social MediaSenior Social Media CoordinatorSenior Social Media Strategist #J-18808-Ljbffr