Principal Product Manager, Fanatics Live

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.


About the Team

Fanatics is building a leading global digital sports platform and changing the way fans purchase and engage with their favorite teams, athletes, and collectibles. Through innovative commerce capabilities, cutting-edge technology, and a fan-first mindset, Fanatics delivers exceptional experiences across sports merchandising, collectibles, betting, gaming, and live commerce.

Fanatics Live is a community-driven livestream commerce platform where fans and collectors participate in creator-led shopping experiences featuring trading card breaks, exclusive collectibles, live drops, and interactive entertainment. The platform brings together content, community, and commerce in one dynamic experience for collectors around the world.

Role Summary

Fanatics is seeking a highly experienced Technical Product Manager to lead key initiatives supporting the stability, scalability, evolution, and international expansion of Fanatics Live. This role will own critical platform capabilities and drive strategic product investments that improve operational excellence, creator and collector experiences, and global market readiness.

As a senior technical product leader, you will work cross-functionally with Engineering, Infrastructure, Design, Operations, Legal, Trust & Safety, and Commercial teams to define and execute a roadmap that supports rapid growth while maintaining platform reliability and quality at scale.

What You'll Do

• Define and execute product strategy for platform stability, reliability, scalability, and operational excellence.
• Lead roadmap prioritization for foundational platform investments, livestream performance, moderation tooling, localization, and international readiness.
• Drive initiatives supporting expansion into new international markets, including localization, payments, compliance, tax/VAT, and creator onboarding capabilities.
• Partner closely with Engineering and Infrastructure teams to improve uptime, performance, observability, and incident response processes.
• Establish and monitor KPIs related to system health, engagement, seller success, buyer experience, and marketplace integrity.
• Lead highly complex, cross-functional initiatives with significant organizational visibility and business impact.
• Collaborate with regional stakeholders and business leaders to align product capabilities with market-specific customer and operational needs.
• Use customer insights, analytics, experimentation, and market research to inform product strategy and prioritization.
• Serve as a subject matter expert for livestream commerce platform operations and scalable marketplace ecosystems.
• Mentor and support product management best practices across the organization.

What We're Looking For

• 8+ years of product management experience, including ownership of scalable consumer platforms, marketplaces, or livestream products.
• Strong technical acumen with experience working on platform infrastructure, distributed systems, livestreaming, payments, or operational tooling.
• Demonstrated success leading international product launches or scaling global product experiences.
• Experience driving complex initiatives across Engineering, Design, Operations, Legal, Data, and Commercial teams.
• Excellent communication, stakeholder management, prioritization, and strategic thinking skills.
• Ability to operate independently in highly ambiguous, fast-paced environments.
• Passion for sports, collectibles, marketplaces, or creator ecosystems is strongly preferred.
• Experience in livestream commerce, social commerce, or creator platforms is a plus.

Why You'll Love Working Here

At Fanatics, you'll join a fast-moving, entrepreneurial environment where innovation, collaboration, and fan obsession drive everything we do. You'll have the opportunity to shape the future of live commerce and collectibles experiences for millions of fans globally.

Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at

The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit

NYC Salary Range

$180,000-$225,000 USD

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