Residential Sales Manager

Job Description

Job Description

Work Setting: Office-based with some in-field time
Employment Type: Full-Time
Compensation: Base salary + commission
Anticipated Earnings: $140,000+ per year

Benefits: Healthcare, retirement plan, paid vacation, paid sick time

Compensation Details

This position is paid through a base salary plus commission structure.

Anticipated annual earnings are $140,000+ for a strong, consistent performer. Actual earnings will depend on sales team performance, leadership execution, and overall department results. There is no cap on commission earnings .

Full compensation details, including base salary, commission plan, and eligibility requirements, will be reviewed during the interview process.

Company Provided Resources

Elliott Roofing provides the tools and support needed to perform the job, including:

• Company vehicle
• Company phone
• Company laptop
• Work-related fuel expenses
• Tools needed for the role

Position Summary

Elliott Roofing is hiring a Residential Sales Manager to lead, train, manage, and grow our residential sales team.

This role is responsible for sales performance, team development, recruiting, onboarding, CRM accountability, sales process execution, contract review, pricing support, lead conversion, and overall customer experience within the residential sales department.

The right candidate is not just a strong salesperson. We are looking for a proven sales leader who can coach others, manage performance, inspect results, communicate clearly, and build a team that produces consistent, profitable, and professional results.

Key Responsibilities

Team Leadership and Development

• Lead the residential sales team with clear expectations, accountability, and consistent communication
• Conduct daily, weekly, and monthly sales meetings as needed
• Review sales performance, progress toward goals, customer issues, lead flow, and individual accountability
• Provide coaching, training, feedback, and support to sales representatives
• Create a culture built on effort, honesty, professionalism, teamwork, and follow-through
• Motivate the team while holding each person accountable to company standards

Sales Strategy and Goal Execution

• Implement, track, and execute monthly, quarterly, and annual sales goals
• Align sales department goals with overall company revenue and growth objectives
• Analyze sales activity, closing ratios, lead conversion, average contract value, and production volume
• Identify areas where the team is succeeding and where improvement is needed
• Build practical sales strategies to grow revenue, improve conversion, and strengthen market presence

Lead-to-Sale Process Management

• Oversee the sales process from lead intake through signed contract
• Manage CRM accountability and ensure sales representatives maintain accurate records
• Monitor lead response times, inspection activity, estimate delivery, follow-up, and close-out procedures
• Improve systems for capturing, tracking, and converting leads
• Work with leadership and office staff to improve customer handoffs and internal communication
• Ensure customers receive timely, professional, and accurate communication throughout the sales process

Contract Review and Approval

• Review contracts, estimates, work orders, and project documentation before submission to the appropriate departments
• Verify that scopes of work are clear, complete, accurate, and aligned with company standards
• Provide sales representatives with constructive feedback when revisions are needed
• Help reduce errors, missed scope, unclear pricing, and production handoff issues

Commission and Performance Review

• Review sales performance and commission reports as directed
• Identify top performers, underperformance, coaching opportunities, and performance trends
• Communicate clearly with leadership regarding team performance and individual development needs
• Support transparency, accuracy, and accountability in commission-related reporting

Recruiting and Onboarding

• Help identify, recruit, interview, and evaluate sales talent
• Support the onboarding process for new residential sales team members
• Help develop training plans that teach company standards, sales process, customer communication, CRM usage, roof inspections, insurance restoration basics, and estimating procedures
• Build a cohesive team that understands expectations and works toward common goals

Continuing Education and Training

• Stay informed on roofing industry changes, sales practices, insurance restoration processes, products, materials, and market conditions
• Organize and promote continuing education for the sales team
• Use internal resources, webinars, demonstrations, vendor training, expert-led sessions, and outside courses when appropriate
• Ensure the sales team continues improving in product knowledge, sales skill, customer communication, and job documentation

Leadership by Example

• Demonstrate strong work ethic, professionalism, discipline, and ownership
• Uphold Elliott Roofing’s mission, values, standards, and long-term reputation
• Represent the company well with customers, vendors, team members, and the community
• Serve as a trusted steward of company relationships, company assets, customer information, and sales opportunities
• Model the behavior, preparation, follow-up, and communication expected from the sales team

Pricing Strategy and Market Awareness

• Work with company leadership to support competitive and profitable pricing strategies
• Review market trends, economic conditions, material costs, labor considerations, and competitor activity
• Help maintain pricing guides and sales tools that allow the team to sell clearly and accurately
• Protect margin while helping customers understand the value of Elliott Roofing’s work

Lead Generation and Market Growth

• Analyze lead source data to identify strong and underperforming lead channels
• Evaluate territory performance, neighborhood activity, storm opportunities, referral sources, and market gaps
• Develop strategies to grow existing markets and expand into targeted areas
• Support prospecting, referral generation, customer reactivation, and community-based sales activity

Enhanced Selling Programs

• Help develop, promote, and improve sales programs for upgraded products and exterior services
• Support sales opportunities related to roofing, gutters, carpentry, siding, doors, windows, garage doors, exterior painting, insulation, warranties, and related exterior home improvement services
• Coach the sales team on how to identify additional customer needs without overselling or creating pressure

Required Qualifications

• Proven sales leadership experience
• Experience managing, coaching, or developing salespeople
• Strong understanding of sales process, customer communication, follow-up, and performance accountability
• Ability to read and interpret sales KPIs, CRM activity, lead conversion data, and revenue performance
• Strong communication skills in person, by phone, by text, and by email
• Ability to hold team members accountable in a direct but professional manner
• Strong organizational skills and ability to manage multiple priorities at one time
• Ability to lead meetings, conduct training, and communicate expectations clearly
• Comfortable using CRM systems, reporting tools, spreadsheets, and company technology platforms
• Customer-focused mindset with a strong commitment to professionalism and follow-through
• Ability to work with leadership, office staff, production teams, and sales representatives in a collaborative manner
• Valid driver’s license and ability to travel within the local market as needed

Preferred Qualifications

• Roofing experience
• Residential roofing sales management experience
• Construction, exterior remodeling, or insurance restoration experience
• Experience with insurance claim-related sales processes
• Experience recruiting and onboarding sales representatives
• Experience with AccuLynx, Xactimate, or similar roofing, estimating, or CRM platforms
• Experience building sales training programs
• Knowledge of residential roofing systems, gutters, siding, windows, doors, painting, insulation, and exterior home improvement services
• Familiarity with sales psychology, consumer buying behavior, and sales and communication frameworks

Schedule

This is a full-time, office-based position with some in-field time.

The typical work schedule is Monday through Friday, 7:00 AM to 5:30 PM . Because this is a leadership role, the Sales Manager is expected to maintain reasonable availability between 7:00 AM and 8:00 PM to support customer needs, sales team questions, training, storm season demand, recruiting, and company operations.

This availability window does not mean the Sales Manager is expected to work continuously from 7:00 AM to 8:00 PM each day. Some Saturdays may be required as needed based on sales activity, customer availability, storm response, training, recruiting, or scheduled company meetings.

The Sales Manager must be available to meet with the team, support sales activity, assist in the field when needed, and communicate with leadership during normal business operations.

This role is office-based with some in-field time. The Sales Manager must be available to meet with the team, support sales activity, assist in the field when needed, and communicate with leadership during normal business operations.

Who This Role Is a Good Fit For

This role is a good fit for someone who:

• Has already proven they can lead salespeople, not just sell individually
• Understands that leadership requires standards, coaching, accountability, and consistency
• Can motivate a team without avoiding hard conversations
• Pays attention to numbers, details, processes, and customer experience
• Is organized enough to manage people, meetings, goals, reports, and follow-up
• Communicates clearly and directly
• Takes ownership when results are not where they need to be
• Wants to help build a disciplined, professional, high-performing sales team
• Values honesty, customer service, teamwork, and long-term reputation

Who This Role Is Not a Good Fit For

This role is not a good fit for someone who:

• Wants the title of Sales Manager but does not want the responsibility
• Avoids accountability conversations
• Does not like tracking numbers, CRM activity, or sales process compliance
• Only knows how to sell through pressure or hype
• Struggles to coach others
• Does not follow through on commitments
• Is not comfortable recruiting, training, and developing people
• Cannot work well with production, office staff, leadership, and salespeople
• Wants a fully remote desk job with little field or team involvement

Hiring Process

Our hiring process may include:

1. Online application
2. Resume review
3. In-person interview
4. Leadership evaluation and assessments
5. Final compensation and role review
6. Job offer, if selected

Application Instructions

To apply, submit your resume through ZipRecruiter.

Qualified applicants will be contacted for the next step. Please include relevant sales leadership, roofing, construction, exterior remodeling, insurance restoration, or team management experience in your resume.

Elliott Roofing is an equal opportunity employer.

Elliott Roofing is a local Oklahoma roofing and exterior contractor that has served homeowners since 1981. We work in residential roofing, exterior repairs, insurance restoration, and home improvement projects throughout the Oklahoma City and Tulsa metro areas.

We are looking for a strong sales leader who can build people, improve performance, protect company standards, and help grow the residential division the right way. This role is for someone who understands sales, leadership, accountability, customer service, and the daily discipline required to lead a residential roofing sales team.

Company Description

Elliott Roofing is a local Oklahoma roofing and exterior contractor that has served homeowners since 1981. We work in residential roofing, exterior repairs, insurance restoration, and home improvement projects throughout the Oklahoma City and Tulsa metro areas.\n\nWe are looking for a strong sales leader who can build people, improve performance, protect company standards, and help grow the residential division the right way. This role is for someone who understands sales, leadership, accountability, customer service, and the daily discipline required to lead a residential roofing sales team.