Growth Marketer

Must be based in Los Angeles. Hybrid: 3 days in office, 2 days remote Salary range: $110,000 - $120,000 USD The Growth Marketer will play a key role in accelerating Left On Friday's next phase of growth. Reporting to the Head of Retail & Digital, this role will drive customer acquisition, scale high-performing marketing channels, and uncover new opportunities to grow revenue across North America and beyond. Equal parts strategist and operator, this individual will own performance marketing initiatives across paid media, affiliate, influencer, and emerging channels, using data, testing, and insights to continuously improve results. They will partner closely with Brand, Creative, Ecommerce, CRM, and Retail teams to turn ideas into action and drive measurable business impact. The ideal candidate is analytical, curious, and growth‑obsessed, with a passion for finding smarter ways to acquire customers, improve efficiency, and fuel long‑term brand growth. What You'll Do Customer Acquisition & Growth Develop and execute customer acquisition strategies that support revenue and profitability goals. Identify opportunities to scale customer growth across existing and emerging channels. Continuously test and optimize channel mix, audience strategies, and investment allocation. Monitor performance against acquisition, revenue, and efficiency targets. Performance Marketing Own paid media strategy across Meta, Google, Affiliate, and other performance‑focused channels. Manage external agency partners and hold them accountable for performance and execution. Evaluate channel performance and recommend investment shifts to maximize return. Stay current on platform changes, industry trends, and emerging opportunities. Forecasting & Budget Management Build monthly, quarterly, and annual acquisition forecasts. Manage growth marketing budgets and investment planning. Monitor performance against forecasts and proactively identify risks and opportunities. Partner with leadership on growth planning and revenue forecasting. Attribution & Analytics Develop a strong understanding of customer acquisition performance across channels. Partner with internal stakeholders and external partners to improve attribution and measurement frameworks. Build reporting and dashboards that provide actionable insights. Translate data into recommendations that drive business decisions. International Expansion Identify growth opportunities in new and existing international markets. Develop market entry and customer acquisition recommendations. Analyze performance by region and optimize investment allocation accordingly. Influencer & Affiliate Growth Partner with the Brand team to identify, evaluate, and scale influencer, creator, and affiliate partnerships that drive measurable customer acquisition and revenue growth. Analyze performance and incrementality of influencer and affiliate programs, providing recommendations to optimize investment and improve return on marketing spend. Cross‑Functional Collaboration Partner closely with the Brand and Creative teams to develop data‑informed testing strategies and translate performance insights into creative recommendations. Collaborate with Ecommerce, CRM, and Merchandising teams to align acquisition efforts with broader business objectives. Share customer and performance insights that help inform marketing and growth strategies across the organization. What You'll Bring 5–8+ years of experience in Growth Marketing, Performance Marketing, or Customer Acquisition for a DTC or omnichannel consumer brand. Proven experience managing and scaling paid media investments across Meta, Google, and affiliate channels. Strong analytical and financial skills with experience in forecasting, budgeting, and marketing investment planning. Experience managing external agencies and performance partners. Deep understanding of CAC, ROAS, MER, LTV, incrementality, attribution, and marketing measurement. Experience using data to inform business decisions and investment allocation. Strong communication and stakeholder management skills. Ability to thrive in a fast‑paced, entrepreneurial environment. Experience in fashion, activewear, swimwear, beauty, or consumer brands is preferred. Success in This Role Drive efficient and scalable new customer growth. Improve forecasting accuracy and marketing investment decisions. Scale acquisition channels while maintaining profitability. Deliver actionable insights through strong analytics and reporting. Identify new growth opportunities across channels and markets. Build trusted partnerships across the organization. Interested? #J-18808-Ljbffr