Portfolio Marketing Manager

POSITION: Portfolio Marketing Manager COMPENSATION: Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $75,000 - $115,000 plus bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts. Summary The Portfolio Marketing Manager is a highly organized, creative, and detail-oriented executor responsible for the successful branding, launch, and ongoing marketing execution for a portfolio of properties. This role is central to ensuring all marketing campaigns—across digital, social, and physical channels—are launched on time, within budget, comply with fair housing standards, and align with Subtext’s high standards of quality and excellence. The ideal candidate thrives in a fast-paced environment, has a passion for brand storytelling, and excels at project management. Key Responsibilities Oversee and drive digital presence and strategy for a portfolio of communities ensuring accuracy and brand position. Ensure accuracy and continuity in messaging across platforms including property websites, ILSs, directories, and review sites. Develop and review/approve, and guide the execution of monthly marketing plans (MMP) for the assigned portfolio, ensuring alignment with property goals and brand strategy. Leads the planning, execution and results of renewal efforts. Review annual marketing plans for accuracy, overall strategy, and alignment with market conditions. Serve as the lead strategist for the execution of in market strategies (outreach, resident events, business partnerships, pop-ups, housing fairs, etc.) tracking progress and results and ensuring efforts are within budget. Implement accurate lead management and tracking strategies, reporting on performance metrics (e.g., lead generation, website visits) and providing actionable insights and recommendations. Oversee social media expectations and standards are met at each community and provide training as needed. Identify new and creative marketing and advertising opportunities in each market as needed. Assist in creating property level annual marketing budgets based on property needs and market conditions. Review and approve review responses. Conduct weekly audits on all marketing channels, execution of marketing plans, and KPI’s. Keep abreast of specific market changes, competitors, and outside factors affecting property performance. Make marketing recommendations to address as needed. Marketing Support and Collateral Design and create marketing copywriting as needed. (emails, website copy, ad content) Plan and coordinate lifestyle photoshoots (including model sourcing and vendor management). Consult on property photoshoots. Source and coordinate promotional items based on campaign goals and property brand guidelines. Identify, design, and source signage needs for each community as needed. Develop and maintain a comprehensive resource library within Google drive (featuring recorded training and How-to guides) Team Support at Guidance Keep abreast of industry changes, marketing trends, and new digital strategies. Provide team member performance feedback to Portfolio Managers as needed with supporting documentation. Provide Monthly Marketing Report to Portfolio Manager and Client on each community. Assist in providing hands-on training and guidance for the proper implementation of all community-level initiatives. Deliver focused strategy and advanced support to drive immediate performance improvements when needed. Assist successful rollout of the brand ambassador program Collaborating with internal teams, external agencies, and clients to execute effective strategies tailored to property and client goals. Support PMs with Red Light communities, to include contributing to leasing and marketing strategies, organizing training sessions, and ensuring team implementation of devised plans. Participate in the testing of new tools, workflows and SOPs and provide quality control feedback on new and existing processes. Support the Associate Director of Brand Marketing in assigned projects, as delegated. Ensure all marketing efforts are compliant with fair housing and diversity standards. Provide exceptional customer service/assistance to communities and HQ team members. Expect travel commitments of up to 30%, as directed by the team lead. Qualifications Required Skills & Experience 3- 5 + years of progressive experience in marketing execution, brand management, or portfolio management, with a strong preference for experience within the luxury or high-end multi-family housing industry. Proven expertise in managing and growing social media channels for a business/brand. Strong proficiency in Asana (or similar project management software) and the Google Workspace suite. Demonstrated ability to create high-quality marketing assets using Canva (or Adobe Creative Suite). Exceptional organizational, written, and verbal communication skills. Experience with advertising and media placements (digital campaigns, email marketing). Preferred Qualifications A Bachelor’s degree in Marketing, Communications, or a related field. Experience in coordinating professional photo or video shoots. Knowledge of Fair Housing laws and regulations in marketing. #J-18808-Ljbffr Cardinal Group Management