Marketing Specialist

Marketing Program Manager

The Marketing Program Manager will support the Integrated Marketing Strategy (IMS) team by owning key planning, governance, coordination, and operational processes across the marketing portfolio. This role serves as the operational backbone of IMS by managing critical marketing processes, maintaining visibility into initiatives and priorities, coordinating cross-functional execution, and overseeing marketing knowledge management. The position enables senior marketing strategists to focus on business strategy, customer strategy, and executive partnership while ensuring operational excellence across the organization.

Key Responsibilities

• Offer Process Governance: Own the operational management and governance of the Quarterly Offer Planning process across Consumer and Small Business portfolios.
• Master Marketing Calendar Management & Initiative Tracking: Own the centralized view of marketing activity, priorities, milestones, and strategic initiatives across the portfolio.
• Launch Project Management: Lead planning, coordination, and readiness activities for major marketing initiatives, launches, and portfolio refreshes.
• Marketing Operations & Governance: Coordinate key marketing operating rhythms that support communication, reporting, planning, and organizational alignment.
• Documentation, Knowledge Management & Process Ownership: Develop and maintain a centralized repository of marketing knowledge, documentation, and operational resources.

Candidate Profile Required Qualifications: 5+ years of experience in marketing program management, marketing operations, business operations, project management, or related disciplines. Demonstrated success managing complex cross-functional initiatives and operational processes. Strong organizational skills with exceptional attention to detail. Excellent written and verbal communication skills. Advanced PowerPoint and Excel skills. Ability to coordinate multiple stakeholders, priorities, and deliverables simultaneously. Proven ability to create structure, process, and operational rigor within a fast-paced environment.

Preferred Qualifications: Experience supporting marketing organizations. Experience in marketing planning, campaign management, offer management, or go-to-market programs. Experience managing governance processes, approval workflows, and implementation schedules. Experience with Workfront or similar workflow/project management tools. Financial services experience.

Success Measures: Success in this role will be demonstrated through effective ownership of Offer Process Governance. Accurate and actionable Master Marketing Calendar management. Successful execution of launch planning and readiness activities. Reliable coordination of marketing operating routines and reporting. Well-maintained repositories, documentation, templates, and processes. Increased organizational efficiency and reduced operational burden on senior marketing strategists.