Vice President of Marketing

Vice President Of Marketing

Our client is adding a Vice President of Marketing to its team to drive all Enterprise marketing efforts for all three business units in order to achieve business objectives. As Vice President of Marketing, with 6 direct reports and reporting to the CEO, you will develop best in class processes to drive department efficiency, innovation and improved profitability.

As Vice President of Marketing you will:

• Implement strategies and plans to deliver double digit sales growth annually.
• Develop plans to increase contribution margins across all lines of business.
• Build, plan and implement the overall marketing strategy for the Enterprise, appropriate to each business unit.
• Manage all traditional and digital marketing channels including ecommerce, D2C, and social media to ensure brand consistency.
• Develop and deliver marketing policies, practices, and strategies to attract customers to company website, online presence, and promote online products.
• Identifies and develops key talent and appropriately manages the marketing staff
• Prepare and manage marketing budgets. Measure ROI and KPI’s.
• Measure, manage and improve online content, considering SEO and Google Analytics.
• Research competition, investigate benchmarks and provide suggestions for improvement.
• Forecast sales performance trends
• Work with Senior Sales Directors, Sales directors, and Product Managers to increase client satisfaction through cohesive strategies.
• Lead and motivate digital marketing cross functional teams and outside partners

Your background should include:

• BS degree in Marketing required. Masters degree preferred.
• Minimum of 7 years of experience as an Omni Channel Marketing Executive
• CPG experience a must
• Experience marketing products found in the cleaning aisle of retailer preferred OR previous experience with a major player in the CPG industry
• Strong experience in B2B, B2C, D2C.
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of ecommerce and how all current digital marketing channels function
• Solid experience with Google AdWords and social media advertising
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills

Why consider this opportunity?

• Medical insurance including dental. Vision optional.