Public Relations Associate

Job Posting Title:
Public Relations Associate

Req ID:
10157566

Job Description:
About the Role & Team
Disney Experiences (DX) is home to world-class storytellers, creators, Imagineers, Cast Members, Crew Members and employees who bring Disney stories and franchises to life across the globe. Spanning theme parks, resorts, cruise ships, unique vacation experiences and consumer products, DX combines creativity, technology and innovation to deliver unparalleled levels of service, entertainment and imagination. We embrace a boundless future where anything is possible and are driven to create the most memorable, magical and immersive experiences in the world.

As part of the Disney Experiences Global Public Relations Team, the Public Relations Associate supports the development and execution of strategic communications that generate earned media in support of Disney theme parks, experiences and consumer products. This role is part of a specialized bi-coastal team that works closely with partners across the DX segment to elevate stories among key media, identify emerging voices and trends, and develop relevant multiplatform opportunities for reaching audiences.

This is a full-time, on-site role based in Lake Buena Vista, Florida.

What You Will Do

• Support earned media campaigns and projects from planning through execution and reporting, while supporting broader integrated strategies focused on fan media, podcasts and emerging media channels.
• Identify shifts in media consumption, emerging journalistic voices and outlets, and evolving platforms and content formats, translating those trends into innovative communications opportunities that connect Disney Experiences with new and existing audiences.
• Develop multiplatform earned media opportunities that bring together complementary media voices, formats and audiences in support of broader communications objectives.
• Draft press materials, briefing documents and event communications.
• Coordinate media engagement for individual visits, interviews and press events, including onsite hosting and logistical support.
• Partner closely with site, line-of-business and cross-functional teams to understand and support their communications goals, align on campaign objectives, and identify creative, newsworthy opportunities for fan audiences.
• Monitor coverage and content, maintain media lists and communications calendars, and compile results and insights for reports and presentations.

Required Qualifications

• Previous experience in public relations, communications, media relations, journalism, digital media or a related field.
• Understanding of the evolving media landscape, including digital media, content creators, podcasts, social platforms and emerging content formats.
• Demonstrated curiosity about changes in media and audience behavior, with an enthusiasm for identifying trends and exploring new approaches to earned media.
• Strong writing, editing, storytelling, presentation, project management and research skills, with excellent grammar and knowledge of Associated Press writing style.
• Experience supporting media relations efforts, including pitching, media hosting, press-material development or event execution.
• Strong organizational and project-management skills with the ability to manage multiple assignments, meet deadlines and adapt to changing priorities.
• Collaborative approach and demonstrated ability to build relationships with internal and external partners.
• Creative and forward-looking mindset, with a willingness to challenge conventional thinking and contribute new ideas.
• Technical Skills: Proficiency with Microsoft Word, Excel and PowerPoint and Canva or Keynote.

Preferred Qualifications

• An appreciation for the Disney brand, knowledge of Disney fan culture and familiarity with the global businesses represented within Disney Experiences.
• Creative and forward-looking mindset, with a willingness to challenge conventional thinking and contribute new ideas.
• Familiarity with media monitoring, social listening or measurement platforms.
• Experience working within a global brand or complex corporate organization.

Education
Bachelor's degree in Communications, Public Relations, Journalism, Marketing or a related field, or equivalent professional experience.
The hiring range for this position in Florida is $62,200 to $83,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:
Comms & PA

Job Posting Primary Business:
DPEP PR

Primary Job Posting Category:
Public Relations

Employment Type:
Full time

Primary City, State, Region, Postal Code:
Bay Lake, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:
2026-08-17