Director, Commercial Strategy - Growth

Own Buildertrend's cross-sell go-to-market strategy across the customer lifecycle, including segmentation, sequencing and channel planning for new product introductions Partner with product teams during market validation to define customer profiles, buyer personas, pricing recommendations and positioning for new offerings Build repeatable go-to-market frameworks and playbooks for sales, customer success and growth teams Embed expansion opportunities across onboarding, adoption and renewal Establish success metrics, operating cadence and performance analytics for the cross-sell strategy Lead cross-functional alignment across product, sales, customer success and marketing Analyze customer data, product usage and market trends to identify growth opportunities and prioritize initiatives Build business cases, executive reporting and dashboards measuring cross-sell performance Ensure go-to-market readiness for new product launches, including AI-powered offerings Establish governance and ongoing cadence for cross-functional go-to-market planning Communicate strategic recommendations, progress, risks and opportunities to executive leadership Requirements Bachelor's degree required 8–12 years of experience in commercial strategy, go-to-market strategy, revenue strategy or product marketing Experience in a high-growth B2B SaaS or technology environment required Experience building commercial strategies for B2B SaaS products that drive customer growth, expansion revenue and product adoption Strong understanding of customer lifecycle management, B2B SaaS revenue models and go-to-market organizations Experience partnering with Product Management on successful commercial launches Strong analytical skills using customer insights and performance data to drive decisions Ability to influence executive stakeholders and lead through collaboration rather than direct authority Experience working across sales, customer success, product, marketing and operations organizations Strong project management skills and ability to manage multiple strategic initiatives Excellent executive communication, presentation and strategic thinking skills Ability to operate in a fast-paced, high-growth environment with evolving priorities Core Competencies Demonstrates expertise in go-to-market strategy, customer lifecycle management, and B2B SaaS revenue models, with a strong focus on driving customer growth and product adoption. Proven ability to analyze data, influence stakeholders, and lead cross-functional teams in a high-growth environment. #J-18808-Ljbffr Jobtailor