VP, Regional Digital Analytics

Are you a data-driven executive leader who can translate advanced analytics into measurable commercial impact? Western Union is seeking a VP, Digital Analytics to lead enterprise analytics capabilities across marketing, pricing, and product analytics. This leader will shape the analytics roadmap, build scalable AI and automation capabilities, and partner across Digital, Product, Marketing, Finance, and Engineering to improve customer growth, conversion, retention, revenue, and margin performance.

Role Responsibilities

As a key member of Western Union's Digital leadership team, this executive will own the strategy and execution of high-impact analytics capabilities that help inform digital growth, product decisions, pricing strategy, and marketing effectiveness.

• Set and lead the digital analytics strategy across marketing, pricing, product, and go-to-market analytics, ensuring the roadmap is aligned to business priorities and measurable outcomes.

• Advance AI, automation, and advanced analytics capabilities that improve decision quality, operating efficiency, customer experience, revenue growth, and margin expansion.

• Own pricing analytics, pricing experimentation, revenue optimization, and pricing product capability development in partnership with Product, Finance, and regional/business leaders.

• Lead marketing analytics across acquisition, retention, lifecycle, attribution, personalization, segmentation, and channel performance to improve customer growth and return on investment.

• Drive product analytics capabilities, including funnel optimization, customer behavior insights, experimentation, product performance measurement, and digital experience improvements.

• Translate complex data into clear executive-level insights and recommendations that influence strategy, investment decisions, and commercial execution.

• Build, develop, and lead a high-performing analytics team, establishing governance, standards, talent plans, and operating rhythms that scale across the organization.

• Partner cross-functionally with Digital, Product, Marketing, Engineering, Finance, Data Science, and regional teams to embed analytics into planning, execution, and performance management.

Role Requirements

• Bachelor's degree required; advanced degree in analytics, data science, economics, statistics, business, engineering, or a related field preferred.

• 12-15+ years of experience in analytics, data science, digital strategy, growth, pricing, or related commercial analytics roles, with 5+ years in senior or executive leadership.

• Deep experience in marketing analytics, including acquisition, retention, attribution, segmentation, lifecycle measurement, personalization, and performance optimization.

• Strong experience in pricing analytics, pricing strategy, experimentation, revenue optimization, and margin improvement.

• Strong product analytics experience, including customer journey/funnel analytics, experimentation, digital product performance measurement, customer behavior insights, and product-led growth measurement.

• Demonstrated success applying AI/ML, automation, experimentation, SQL/data tooling, and advanced analytics in commercial environments.

• Proven ability to connect analytics to business outcomes, including measurable revenue growth, customer growth, conversion improvement, retention, margin expansion, and operating efficiency.

• Experience in digital, fintech, payments, marketplace, consumer technology, or other high-scale B2C environments preferred.

• Executive communication skills with the ability to influence senior stakeholders, simplify complex analysis, and drive decisions across Product, Marketing, Finance, Engineering, and business teams.

• Experience building teams, analytics governance, operating models, and scalable ways of working in a matrixed global environment.

Work Shift

HYBRID - Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.

Your United States specific benefits include:

• Paid Time Off
• Medical, Dental and Life Insurance
• Tuition Assistance Program
• Student Loan Repayment (below manager level only)
• Parental Leave
• One day volunteer time off
• $0 Money Transfer Fee Discount Code – Quarterly
• Recognition Program “Game Changers”
• Employee Discount Program
• Global Adoption Assistance
• Global Scholarship Awards Program
• 401K plan

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

Salary

The on-target earnings range is $475,000-$515,000 per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.

Other Details

As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to View email address on aiapply.co.

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-KS1 #LI-Hybrid

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.